5 Tips to Create a Winning Content Marketing Strategy for Your Startup Featured Image
5 Tips to Create a Winning Content Marketing Strategy for Your Startup Featured Image

Done right, your successful content marketing campaigns can take your startup to the next level. With a properly crafted content marketing strategy, you can generate more engagements, leads, and even sales. What’s more, the content you publish can establish your brand as an authority in your industry, putting you in a better position to win your potential customer’s trust and money.

TL;DR: Content marketing brings truckloads of value. You lose b-i-g t-i-m-e if you aren’t using it.

Just like in most marketing strategies, however, your content marketing campaigns need to be executed effectively if you want to get meaningful results.


How to Make an eWallet App that Drives ROI? Featured Image
How to Make an eWallet App that Drives ROI? Featured Image

Building an e-wallet that drives a faster return on investment is not everybody’s piece of cake. It requires a staged approach to the eWallet app development. Broadly, there are three stages of an eWallet lifecycle — MVP, initial launch, and service expansion.

FinTech developers optimize the use of the agile development approach to make the most out of the staged approach. With years of experience in eWallet design and development, I’ve identified that successful eWallets get rolled out into the market with limited features, and get introduced with innovative features as they get to hold onto the market.

At the…


Email Marketing Funnels: How to Create One That Converts Featured Image
Email Marketing Funnels: How to Create One That Converts Featured Image

Converting a prospective customer into a buyer does not happen instantly.

Most of the time, it happens in stages. The prospect has to trust your brand and warm up to the idea of spending on your products and services.

This process can take time and you need to put effort into converting them too.

So often you spend time charming a lead and offering value, only for them to go silent.

But there is a way to prevent this from happening — email marketing funnels. In email marketing, a funnel describes how customers move through a sales process. …


Workplace Health and Safety Tips Every Business Should Implement in 2021 Featured Image
Workplace Health and Safety Tips Every Business Should Implement in 2021 Featured Image

The pandemic may slowly be dying down in certain parts of the globe, but it’s still raging in others. And although Covid-19 has been our main health preoccupation for over a year, as we slowly go back to work from our regular offices, there are other health and safety measures we should also be implementing.

Let’s take a look at this list of workplace health and safety tips you should make your top priority this year.

Even as vaccination plans have been rolled out in most countries, the acute risk of contracting coronavirus is still present. This means that companies…


The Top 16 Most Useful Clubhouse Tools in 2021 Featured Image
The Top 16 Most Useful Clubhouse Tools in 2021 Featured Image

At Clubhouse, your voice matters, your personality, and thoughts matter.

The Clubhouse app puts a singular spin on social networking by restricting communication to audio. Furthermore, you may get to improvise skills to urge an invite, which essentially requires you to succeed in out on social media and obtain your name out there.

This app is that the currently sizzling hot social media platform at the moment, and it’s entirely voice-based. You’ll join rooms and hear others discuss specific topics that are supported by the room’s name.

If you would like to talk, just raise your hand, and therefore the…


Email Tracking: How To Effectively Track Conversions & Sales Featured Image
Email Tracking: How To Effectively Track Conversions & Sales Featured Image

Were there times when you sent people emails and wondered what happened to them? I’m sure we all have.

Sending email campaigns is a proven marketing strategy guaranteed to bring in customers and sales. But, how will you know if your campaign is doing well? Did the recipient receive it? Did it end up in their spam folder? Did any of the recipients click on the links or open the attachments?

Before, there was no way to know what happened after you sent an e-mail. But with technology comes innovation, and now there are solutions available that allow you to…


10 Best Business Website Builders that Work in 2021 Featured Image
10 Best Business Website Builders that Work in 2021 Featured Image

A professional, creative, and well-designed website is the mark of a well-functioning business. As a business owner, you have to do everything to make your enterprise visible and accessible to a large user base.

The best way to do that is through a professional website. Are you worried about not having coding and designing skills for creating on? Website builders are the one-stop solution for developing state-of-the-art business websites within minutes and at a minimal cost.

Check out our reviews of the top 10 business website builders to use in 2021.


An Ultimate Guide to Youtube Ads Cost in 2021 Featured Image
An Ultimate Guide to Youtube Ads Cost in 2021 Featured Image

While marketing forecasts for each year always say that this year will be “the year of video,” don’t be confused by assuming that video is just a marketing buzzword.

Many marketing advisors recommend using Youtube for small business marketing and in this article, we are going to discuss why. We would also like to talk about Youtube ads pricing in 2021 and the amount to spend on Youtube ads campaigns.

YouTube is one of the top search engines in the world and is growing in 2021. …


How IoT is shaping the future of the ecommerce industry
How IoT is shaping the future of the ecommerce industry

Suddenly, the technology world is growing and changing with the evolution of the Internet of Things. Due to the existing scenario of the pandemic, people have become dependent on the internet and its applications. The technology world is not only about connecting smart devices and computers, but it’s more than that. Many organizations use many devices in daily life to serve a great extent of consumers.

In the whole scenario, IoT has made its way into just about every industry. However, it has created a great impact on the eCommerce industry. The IoT development services have revolutionized eCommerce in many…


Tips For Photographers: Know Your Rights and The Law Featured Image
Tips For Photographers: Know Your Rights and The Law Featured Image

As a professional photographer, you face many challenges every time you shoot. These can range from technical issues with equipment to facing legal action if someone takes an issue with how a photo gets used.

Both novices and seasoned professionals can come up against these obstacles. It’s therefore essential to equip yourself with the skills to navigate the legalities of a career in photography.

Many people have a basic idea of the meaning of copyright as it applies to brands and businesses. …

Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store