1. Pick lucrative niches

2. Choose your digital marketing area

3. Launch the business

4. Set a pricing strategy and create packages

  • Hourly pricing model. A commonly used and effective pricing model used in marketing. You charge an hourly rate for the work you do, previously providing your clients your work estimate.
  • Fixed pricing model. With fixed pricing, you agree to perform a determined scope of work for a specific price and bill your clients when the milestones or results are reached.
  • Value-based model. This pricing model is especially good for more established marketing agencies. There are two types of value-based pricing models: commission on your client’s revenues and charging more (because your client gets higher value from your work).

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