Ruhani Rabin
Top 10 Tips to Keep Your Clients Happy Featured Image

Making your clients happy is a worthy goal that the majority of companies thrive towards. However, performing admirably and constantly delivering great results is something that will quickly make your clients complacent. After a while, they’ll start taking your incredible results for granted and keep raising their expectations. This is why keeping your clients happy over the course of time is an even bigger challenge. Still, for those who are willing to go out of their way in order to develop a suitable strategy even this shouldn’t be too much of an issue. With that in mind, here are the top 10 tips to keep your clients happy.

1. Stand for something important

1. Stand for something important - Tips to Keep Your Clients Happy
1. Stand for something important - Tips to Keep Your Clients Happy
1. Stand for something important - Tips to Keep Your Clients Happy
1. Stand for something important - Tips to Keep Your Clients Happy

One of the reasons why customers stay with you for life is because you stand for something bigger. In other words, if you and your customers share values, chances are that they’ll be incredibly loyal to your brand. In fact, about 64 percent of all customers expect you to take positions on the issues. Sure, some brands may fear that this can alienate some of their target audience, however, it’s always better to have some love you and others hate you than to have everyone be indifferent towards you.

2. Post-sale follow-up

3. Help them take initiative

3. Help them take initiative - Tips to Keep Your Clients Happy
3. Help them take initiative - Tips to Keep Your Clients Happy
3. Help them take initiative - Tips to Keep Your Clients Happy
3. Help them take initiative - Tips to Keep Your Clients Happy

One of the best ways to make customers more engaged in your brand is to allow them to take charge of the situation. What this means is that you can give them an opportunity to explore your brand on their own by browsing your catalog online and checking out the products/services that they’re interested in. This can be done offline as well, seeing as how agencies like Infostarters provide products in both digital and print-ready format. Brochures are still a quite potent marketing persuasion tool.

4. Don’t make promises you can’t keep

5. Put trust first

5.Put trust first - Tips to Keep Your Clients Happy
5.Put trust first - Tips to Keep Your Clients Happy
5.Put trust first - Tips to Keep Your Clients Happy
5.Put trust first - Tips to Keep Your Clients Happy

If your clients don’t trust you, they won’t do business with you. It’s really that simple. Now, in the majority of industries, the most profitable course of action is to generate return customers. Sure, making a one-time sale is better than missing out on a lead entirely, however, tricking people into buying from you will do you more harm than good, in the long run. Therefore, you need to put trust first and profit second. Only 8 percent of your regular customers usually end up making 40 percent of your entire profit, which is why this strategy is more than worth it.

6. Go for user-generated content (UGC)

7. Provide value

7. Provide value
7. Provide value
7. Provide value
7. Provide value

In order to create a mutually beneficial relationship (regardless if it’s a personal or a business relationship), both parties need to get some value. When it comes to the sale of a product, the situation is fairly straightforward — you get the money and they get the product they need. However, in order to really make a difference, you need to start generating value even when you’re (seemingly) getting nothing in return. The simplest way to do so is to provide free tools on your website and some quality content on your blog. One of the fastest ways to gain a happy face from clients is to provide guidance that adds value in their life.

8. Speak their language

9. Keep evolving

9. Keep evolving
9. Keep evolving
9. Keep evolving
9. Keep evolving

While changing your core values is not recommended, your business needs to be constantly evolving, at least on a surface level. This way, your business will always seem up to date, which is something that’s bound to create a positive response with your target audience. This, nonetheless, is not such a simple thing, which is why you might want to hire branding professionals to help you out.

10. Always respond and never argue

Perhaps the biggest misconception of the business world lies in the fact that the customers always go for the best offer. If this was so, there would be a single business in every industry out there (the one with the objectively best offer). Fortunately, your customers are able to see past this and have a particular way of choosing a company to work with and a brand to stick to. Remember, you want them to be proud buyers, users, and brand loyalists. By abiding by the above-listed tips, you’ll be able to achieve just that.

Originally posted at RuhaniRabin.com
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Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.