As soon as you come up with a business idea and start working on your brand, a question pops up: how will people know about you? On the one hand, there have never been more ways for someone to market their business, while on the other, the competition has never been this fierce either. There are so many different ways for you to make your brand known, and yet, digital marketing remains the pillar of modern-day success for any aspiring company.

And how can you make yourself visible and audible among literally millions of other websites that float in the ever-growing space of the World Wide Web? Well, optimizing your website is a good place to start, and an integral part of any successful marketing strategy that constantly needs to be updated and improved for the sake of your business.

Be up to speed

However, even if your website doesn’t get penalized by search engines, your customers may still opt out of your product because of slow loading speed on your website. Shave off seconds by optimizing your images, plugins, redirects, and other intricacies that affect your speed.

Content remains king

Since no one wants to waste even a single second waiting for a website to load, why would they spend another second on content that doesn’t offer value? This is where your brand identity comes to shine in all of its glory, through unique imagery, original storytelling, and a composition that grabs your visitors’ attention. Google, in particular, loves blog posts that are in the realm of 2,000 words but make sure every word counts, as “fluff” doesn’t cut it.

It’s a marriage, not a fling

However, it’s only natural for companies to focus on other aspects of their business, as SEO slowly becomes a full-time responsibility. Learn to recognize the right time to consult an SEO agency that will handle your potential growing pains and make sure that your website reaches the top. When you’re overburdened with other operational issues, experts will help you determine the relevant factors to consider, the most important analytics to take into account, and the best strategies to implement.

Visuals matter

Keep in mind that search engines love what users love, so if they notice that a particular website offers more quality information both through images, data that comes with the images, and the written post, they’ll push the website up — provided it meets other criteria as well, of course. Use the right alt text for each image, spread out the use of keywords even through image descriptions, and diversify by using gifs, memes, videos, infographics, and other visually appealing content.

Love those links

Add to that the habit of linking back to reputable sources of information in your own content, and adding internal links that connect the most important topics on your website, and Google will love you. However, it’s essential that you master the rules of each search engine, so that you don’t end up penalized for an SEO practice that’s either outdated or frowned upon. That way, your website will stay on the good side of search engines while still educating your target audience!

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Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.

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Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.