Trends are changing every day and the best part is, brands are adopting them in the maximum way they can. The logic is an obvious rapid business growth. From a business owner’s perspective, it is a daily routine task to think of the new ways that can help accelerate their growth chart. A website is a necessity, but what about the mobile apps. Is a website worth to promote your service offerings even on the mobile devices or you need a mobile app? There are certain limitations that a website cannot serve you.

There is a big dilemma among the people about is it worth to have an app if you have a mobile website. There is no set answer like yes or no because it entirely depends on how much you want to grow. If you are mad for improvement, it is better to experiment what is running hot in the market.

If someone will ask for the leader between the two, the answer is tough. Both the mobile apps and mobile webs have few restrictions in terms of meeting the user’s demands in any specific context.

Let’s read the below points to make better distinction-

Better engagement

The mobile apps come packed with an interface environment to put users highly immersed in your page. A prompt feature of apps is that they are purpose-focused to serve specific tasks. Apps can be treated as an easy-to-use version of a complete website where your process of usage becomes much simpler with fewer steps. This variation can be understood from a scenario of buying an item from a mobile web as compared to a mobile app.

Mobile apps can be treated as an interactive way to engage with the users. Instead of reading a wall of text or looking at static images, apps can integrate features that allow users to make an active interaction with every component of the website.

Quick access

The biggest advantage of using the mobile apps is that they are easy to access by making a soft tap on the relevant icon of a mobile device. This makes it easy for the users to grab the desired information in the easiest viable way. A crucial point to notice here is that few apps can be accessed in the offline mode as well. Here, the updates are stored locally in the device till it reconnects to the internet again.

A nice approach followed by most of the readers is to load the updated content onto your mobile app and then switch offline to read it afterward. It is a time-saving feature for those people who are short of time and communicate while traveling. Unlike mobile apps, the mobile websites are not capable to work offline.

Plenty of native features

Mobile apps contain so many additional features that are not available on the mobile sites. There are plentiful native features including push notifications, tap to call/ email, instant and automatic updates, image uploader and even device vibration or alerts.

Another significant feature range is the compatibility with a device pertaining to its hardware and related features.

Mobile websites, in comparison, are deprived of the range of native features of a device they can access. There might be some proportion of features added to them but integrating with the mobile device is not their piece of cake.

Improved security

Apps contain a mobile device management software that allows lock down apps as well as remotely retracts them. It gives great control to the customers to use these apps on the mobile devices along with the functionality that they offer. The MDMs are often assured to meet the set security standards.

It can be considered as the foundation for a secure mobile enterprise. An effective mobile device management ensures your brand with a fundamental visibility and IT controls that are needed to manage, monitor, and secure any mobile device using critical data pertaining to your business.

Final Comments

The mobile apps are far better in this digital arena. The reason is, it is the trend. It means users prefer it as the latest way to promote your brand worldwide. In simple words, the biz apps can be treated as a good medium for the customers to access information on the secured mobile devices. The websites are for wide audience reach whereas the mobile apps drive engagement from the loyal customers. It is a big question of a dilemma over the mobile spectrum to pick websites or mobile apps. The only consideration is, pick the one that yields the maximum advantage to you.

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Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.

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Ruhani Rabin

Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.

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