Ruhani Rabin
4 min readMar 1, 2019


In our world today, we are surrounded by personal businesses that require marketing to function and be successful. A lot of the time, what a business needs are customers who use and buy the business product regularly. To get people to buy a product, marketing is required. It all starts with the product. Some questions you could ask about the product or service that you want to market are the following: Is there anything already out there on the market that is similar to the product I wish to sell? What makes this product unique from the rest? How am I qualified to produce this product or service? Is it something people would purchase regularly? Is it something that makes me happy to produce? Is there a logo that could make this product stand out?

There are plenty of more questions to be answered before putting yourself on the market with your product or service, but with these sample questions, they should allow you to get a good foothold on where you want to go next. Answering simple questions like these and putting them down on paper is a great way to start. It’s like making a plan before jumping right into it.

Hopefully what you are planning to sell is something of your expertise or something that you hope to become your skill. Something helpful is to seek recognition for what you do before completely going live with it. A great way to do that is to test it out on your friends and family to see what they think about it. Starting there is something helpful because they will tell you what is what and you can stop guessing in a lot of ways. You can stop guessing or doubting that the product is good or that it will do well. They will hopefully tell you the truth about the whole thing if they are trustworthy and honest individuals. If you end up first selling to them, ask them how their experience went with the product and if it is worth mentioning, tell them to share it on social media and with their friends in person. The best way to get things out is by word of mouth and social media. Networking is powerful and it is key in the business world.

Social Media

Social media has become very much a part of our society and world. It is how we stay connected with our loved ones. We buy products through internet web bases and also through other people. A lot of the time, it’s through social media that products get purchased especially when it comes to starting up business. What makes it so great is that it is free and easy to use. Keep your social media accounts updated and accurate with your information. Make sure you are easily accessible and your email accounts, phone numbers, and everything are updated so that there is no confusion when it comes to contacting you.

After all of that is all situated, you are just about to get to work with your new product or service. Before going live with it, something that helps is to start connecting with people who share the common interest. Take photography for instance. Photography is popular on Instagram and in order to know what is popular right now in that world is to follow other photographers. Something useful would be to follow those photographers that have a similar style to yours. With that following going, you’ll know what your competition is working on gets you one step ahead of them.

With that networking getting started, start posting pictures of your product on your social media and giving people samples of the work you would do if they hired you. Some people start with a lower price as they get started to call people’s attention at first and then gradually bringing it up as it gets more and more popular. This all is determined by how the product or service goes. If it isn’t going well at first, don’t be alarmed. Most products don’t skyrocket until later and with that, this all requires patience and intelligence.

Stay organized with all of the work you are putting into the product. A way to do this is by becoming familiar with document management systems. Putting all of your materials and finances in one place can help you from losing things and being about to find them when you need to.

Another way to get people to buy your product or service is to have deals going on your item. This is something that captures attention and gets people to consider buying it. There is just something about seeing a product that is usually more expensive to drop down in price. It makes it more satisfying to buy. That feeling makes you want to tell others about the experience with the sale. The word will be spread even more about your product or service in this way as well as the others that have already been mentioned.

Don’t Give Up

One last tip is to not give up on your product or service especially if you love making, creating or experimenting with it. Something that you are passionate about doesn’t always come easily and can be hard to find. There are reasons for the thing you are passionate about. Let that passion grow and develop and you’ll be surprised with what you can achieve. Don’t give up on your passions.

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Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.