Once you have firmly laid out the business objectives of your company, it is time to deliberate on the KPIs. KPIs are the best way for brands to track the success of any of their efforts, more especially in marketing. There is a lot of competition among marketers on the digital space, with a dynamic audience to work with. However, once you have nailed the KPI measures that work for your brand, it should not be that difficult to outshine your competition and scale up the ladder in your marketing efforts.

The challenging bit about KPIs is having a set of them that you stick by, regardless of how many other measures there are. Before you quickly get overwhelmed with numerous marketing KPI measures, here are several you cannot afford to overlook:

SERP

Website traffic

Overall, your website traffic should reflect the efforts you put forth in marketing your products and services, alongside your brand’s identity. The more visible your marketing messages and campaigns are, the more traffic you should anticipate on your website, which qualifies website traffic as a crucial KPI measure.

Sales conversions

Social media shares

New visitors

Returning visitors

Bounce rates

Social followers

Brand mentions and backlinks

Originally posted at RuhaniRabin.com
Click here if you would like to write at RuhaniRabin.com

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Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.

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Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.