6 Major Categories of Internet Marketing

  • Search Engine Optimization– SEO is the process to get traffic from an editorial, organic, natural or from search engines. In fact, by understanding as to how search engines rank a site, you can optimize it for increasing its chance to rank well for relevant searches. Search engine algorithms, however, continue to change thereby making it vital for an online business in staying updated with the finest practices to claim top rankings for the right keywords.
  • PPC and SEM- Search Engine Marketing or SEM is a way to gain traffic for the site by buying advertisements on the search engines. The paid search platform Google AdWords is widely used by search marketers along with Bing Ads. Besides, there are PPC ad-options and different 2ndtier Pay per Click platforms on the critical social networks. For PPC ads and SEM, search engines charge a predetermined amount from advertisers every time there is a click on their ad. Though Google handsomely profits from it, website owners also benefit from it as they are capable of targeting their prospective customers precisely.
  • Content Marketing– It is a marketing technique that is highly strategic and focuses on creating and distributing consistent, valuable and relevant content for attracting and retaining an audience. Here the audience is clearly defined and finally drive profitable customer action. Content marketing is a process that is ongoing and lays emphasis to communicate with customers devoid of always selling. Businesses instead must use the strategies of content marketing for educating the consumer and at the same time deliver buyers with valuable and consistent information who in return will reward us with loyalty and their business.
  • Affiliate Marketing- This is a process to earn a commission via promoting other company’s or people’s products. You come across a product that you like, promote the same to others and get a part of the profit for every sale which you make.
  • Social Media Marketing- Most people like an end user are much aware of social media, yet their social media marketing knowledge is limited. Social media marketing or SMM is an excellent means for any business for fulfilling their goals with regards to building brand equity, collecting customer feedback, reaching new customers and improving customer service. If a company succeeds in making social media content which offers others with the value, they will automatically be capable of connecting with consumers profitably.
  • Email Marketing- This marketing technique has been a pillar since ages for any business that desires in generating sales online. Email marketing will provide clients with direct contact thereby allowing you in driving potential clients to your site.

Best Internet Marketing Strategies- A Sneak Peek

  • Provide an Audience with Interesting and Helpful Content- Penning down content on your own or having in-house staff to write the same will be more budget-friendly than to hire a marketing firm or a content creator. Creating compelling and helpful content will enable you in showcasing your expertise and is a widely used marketing strategy and also the most effective. Here content means anything from e-newsletters, white papers for download, guest post on another company’s blogs or blogs to attract prospective clients or consumers as well as other written materials.
  • Video Content- It is always wise to keep some marketing budget aside for videos. Creating video content is the trend in 2018. If budget permits, hire a videographer that can record videos of you talking about your business and services. On the other hand, if you wish to skip this, you can do the videography on your own but provided you are good at it and make it appear professional. Always remember that a video will always be a smart tactic and a highly effective internet marketing strategy. The video should be short about 6–15 seconds.
  • YouTube- Most online business owners are not aware of YouTube’s traffic potential. It is the second highly visited website in the world. So it is highly recommended to create videos and upload the same on YouTube. Not only this, Google owns this channel; thus the search engine possesses the incentive of ranking such videos in the search results highly. YouTube videos always do well when it comes to Google’s rankings. The best part is, putting a video on YouTube will be free of cost, and everybody can do it. It is akin to making a Twitter account with the sole difference being rather than publishing tweets, here videos will be uploaded and published.
  • Online Reviews– Encouraging happy customers to leave online reviews on Yelp, Google or Facebook can help. This way you can attract customers as well as encourage the present customers to return. The icing on the cake is you will not have to post reviews.
  • Choose Selected Platforms- Often clients do not have enough budgets. Relax, there is nothing to panic as “less is more” is a good marketing tactic. The truth is doing one thing costs no money but will have a bigger payoff compared to spending unnecessarily into ads. When you simplify your marketing, it will save you money and time and lead to a memorable experience. Getting to the point as to where another form of marketing can be added such as blogging, you should go forward and full steam ahead. On the other hand, if you try in being everywhere throughout the internet, this can get confusing for managing every form of online marketing strategy. It will give you the feeling that you are devaluing the work.



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Ruhani Rabin

Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.