How to Use LinkedIn to Generate Leads for Your Business Featured Image

Step 1: Define clear LinkedIn business marketing goals

  • Generate one lead from LinkedIn per quarter

Step 2: Create a Customer Persona

  • What niche does the company operate in
  • How big is the company/ how many employees do they have
  • How much money are they making/ what is their turnover
  • Who in the company decides on buying your product or service
  • Why would they be interested in your service / what is your Unique Selling Point (USP)
If you're a freelancer, there's a good chance it will take you less than five minutes to undertake this exercise. However, you must do this.
If you're a freelancer, there's a good chance it will take you less than five minutes to undertake this exercise. However, you must do this.

Step 3: Grow your connections on LinkedIn

  • Google My Business: This is a great resource if you work with local businesses. For example, you might want to work with law firms in your area.
  • Business Lists & Awards: If you want to work with scale-ups, business award ceremonies, and lists like the Inc 5,000 are great resources for potential leads.
  • Stock Markets: For individuals or companies who want to work with huge firms, the stock exchange offers a shortlist of the biggest listed firms operating in your country.
Just search for the name of the company on LinkedIn, and then search for the person you want to connect with using their job title
Just search for the name of the company on LinkedIn, and then search for the person you want to connect with using their job title

Step 4: Engage with your connections

Step 5: Pitch your services

  • Establish why you are contacting them / what is your service
  • Explain why they should care / what value can you add
  • Set out the next steps
Hi Name, 

I help businesses generate more online sales. I spent the last week working on a digital marketing plan that I think would double your sales. I want to share it with you free of charge. Do you have 5 minutes to spare so I could talk to you through my findings?

Thanks in advance

In summary

  • Generate one lead from LinkedIn per quarter

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Ruhani Rabin

Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.