Ruhani Rabin
6 min readDec 4, 2022


How to Start an Online Fashion Brand Featured Image

There are a few things you should keep in mind when starting an online fashion brand. First, you need to find a niche market. This can be anything from vintage clothing to plus-size fashion. Once you’ve found your niche, you need to create a strong branding strategy. This includes everything from your logo to the tone of your website.

Finally, you need to make sure your clothing is of high quality and reasonably priced. With these tips in mind, you will create a successful internet based fashion brand.

The e-commerce industry is on the rise and if you want to make the most of the e-commerce trend, opening your own online store is the best way to go about it. The biggest question here is how to start your online fashion brand. But don’t worry, we have all the answers for you.

Here are 5 steps that can help you start an online fashion business.

Table of Contents


1. Choose a niche for your online fashion brand

Choose a niche for your online fashion brand

Choosing a clothing niche is a good first step in your journey to creating an online fashion brand. By choosing a niche, you’ll be able to narrow down the products you sell and, in that way, focus more on catering to the needs of a target audience instead of selling clothes for everyone.

The niche you decide to go for will depend on your interests and the things you’re passionate about. For example, you can opt for selling sportswear, streetwear, or formal wear. You can also open a vintage clothing store, a plus-size clothing store, or a custom-made clothing store.

Choosing a niche will also help you create a business plan around a certain type of shopper, which can also help you add value to the current market and become an authority in that niche. This leads us to the next step.

2. Develop a business plan and model

Develop a business plan and model

Once you know which niche to go with, you can work on developing a business plan. Having a well-crafted business plan can help you a lot further down the line. It can help you not just make money, but also operate your entire business.

Besides the business plan, you can work on creating a business model as well. In a business model for an e-commerce fashion retail business, you have four options–custom cut and sew, private label, print-on-demand clothing, and dropshipping.

Custom cut and sew shops make their own products and sell them. Custom cut and sew companies don’t send their work to factories outside the country like private label clothing companies do. Instead, they make their products in-house. As was already said, private-label clothing doesn’t design and make its own products. Instead, it hires outside companies to do so.

Print-on-demand business prints or alters existing clothing such as T-shirts, hoodies, and so on. With this type of business, you give your customers the choice of on-demand embroidery, printing, and embellishment to create personalized on-trend fashion.

If you decide to go with a dropshipping business, you will choose the easiest business model. Dropshipping business acts as a middleman between customers and wholesalers.

3. Choose a name and register your business

A store name is there to make it easy for customers to find you and recognize your business. That’s why you need to choose a strong and memorable name that is easy to spell and pronounce. Your brand name and domain name should align. The best would be to choose a short and easy-to-remember but also unique name. Also, try to choose a scalable name that can grow and evolve with your business.

There are sites that can help you check if the domain name is available and you can also check social media to see if the name hasn’t been used already. Once you choose the name and make sure that you can use it, it’s time to register your business. Different countries have different laws and regulations in registering your business, so the best would be to find out how it’s done in your country.

4. Create an online store for your online fashion brand

Create an online store

Creating the online store is probably the most interesting part of the process. You can buy your domain through e-commerce platforms or you can choose any other website builder software, and after that, you can work on choosing the theme.

Be careful when choosing a platform, do your research, and don’t rush the process. The platform will influence everything else–your website, its design, and how user-friendly it is. And all these things are as important as the products you’ll be selling.

There are many great e-commerce platforms that you can choose from, so take your time deciding which one fits your plans the most.

Next comes customizing your store. Almost all e-commerce website builders have templates, so customization shouldn’t be a problem. They offer quality templates that will make it easy to customize and build your online store.

5. Launch and market your online fashion brand store

Launch and market

Once everything is ready, your products prepared, and the online store customized, and easy to navigate, you can think about launching it. To launch the online store, you need to have a pre-launch strategy in place, all your social accounts prepared and marketing strategies ready.

The pre-launch strategy may include employing the help of an influencer, you can gamify your pre-launch campaign, take advantage of the fear of missing out (FOMO), or you can use PR companies to spread the word about your new store. Any of these pre-launch strategies will work just fine.

The following thing you should have ready are your social accounts. You should have some of your social media accounts ready and running even before the launch. If you have them active even before the launch, you can run social media ads and start growing the following well in advance.

Your clothing brand’s marketing strategy should be in place before, during, and after the launch of the store. To make an excellent strategy, you can use different channels and approaches. Start with the email strategy, then the above social media strategy, and lastly include content and PPC marketing strategy as well. These strategies will keep bringing traffic to your store even after you’ve launched.


And there you have it, 5 easy steps that can help you start your online fashion store. Each of these steps is equally important, so take time and patience to carefully go through each step.

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Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for two decades. He was VP, GM, CPO for various digital companies. Obsessed with Generative AI now.