How to Make the Most of SEO Best Practices for Your Online Business Featured Image
  • Learn about the critical Search Engine Optimization practices that give you higher traffic
  • Learn the SEO best practices for your e-commerce store to enhance turnover

Monthly recurring traffic

Recurring Traffic Graph
Recurring Traffic Graph

Why?

Hundreds of factors to pay attention to

It can hard to measure the ROI

Long life cycle experiments

It can be hard to isolate the variables.

The zero-sum game in SEO

Set the right goals and KPIs

  • Authoritative backlinks
  • Keyword clustering-based optimization
  • Long-form and helpful content
  • Technical factors
  • User experience or satisfying user and intent

Aligning with Google

Core Web Vitals
Core Web Vitals

Ways to gauge if you are getting an increase in your ROI

Why is SEO so important for an online store?

  • Firstly, there are way too many product landing pages.
  • There are a large number of headings involved.
  • It would help if you also had multiple CTAs on each product page.
  • You also have to take care of the negative keywords alongside other factors.

SEO Audit

  • Ahrefs
  • SERanking
  • SEMRush
  • Screaming Frog
  • Checking for duplicate links, duplicate content, title tags.
  • Highlight missing tags and descriptions.
  • Internal linking reporting
  • Keyword stuffing
  • It was spotting the other missing factors that are pulling down your ranking.
  • Technical auditing also checks for page loading speed errors and more.

Keyword Planning and Research

What matters during target keyword search?

  • Sufficient search volume
  • High in demand
  • High in ranking
  • Less competition
Keyword Ranking Factors
Keyword Ranking Factors

Competitor analysis

Search Engine Optimization Best Practices for E-commerce Website

  • SEO audit
  • Technical SEO audit and fixes.
  • Competitor analysis
  • Keyword planning

Curating unique heading tags for products’ pages

Use of long-tail keywords

Mobile-friendliness

Get more customer reviews

Optimizing page loading speed

Having product-rich snippets

SEO Best practices - Product Rich Snippets

Create search engine optimized permalink structure

  • Product category page
  • Subcategory page
  • Product page
  • SSL certification configuration

E-commerce website security

The Takeaway from SEO best practices

  • Think of long-term results.
  • Pay attention to budget allocation.
  • Take care of tested practitioner experience instead of conventional advice.

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