Technological advancements have made it easier and more rewarding to take your small business to the global stage as opposed to confining it to the local market. That is without mentioning how most economies across Europe, Africa, and Asia have grown in the recent past, increasing your chances of succeeding overseas. If you haven’t done it yet, you need to consider the four Asian Tigers: Hong Kong, Singapore, South Korea, and Taiwan. They are among the places in the world where business is booming, and whose markets are yet to get saturated.

Technology has broken every barrier that was previously hindering businesses from going global. The language barrier, difficulties in navigation, and unclear trade rules in different parts of the world are some barriers that the internet, in particular, has neutralized. Facebook, Twitter, Instagram, LinkedIn, and YouTube, among other social platforms, have also contributed immensely in making the world smaller and easier to understand. You can, for example, establish a client base in Asia and even find partners there through Facebook, without having to set foot in the continent.

Communication between different time zones, the flexibility to handle clients from different cultural backgrounds, and a host of other administrative challenges are now easier to address thanks to technology. But how else can you use technology as a tool to expand your business globally? Here are 4 ways how:

#1. Digital technology solves the challenges that come with geographical realities

#2. Effective customer service

Without understanding where to take your products, what the target audience needs, and how best to present it to them, you may never succeed internationally. Thanks to social media and the internet, however, you are able to learn too much about an international market before experimenting with your products. Besides that, social media gives you the chance of interacting with your international customer at a personalized level. You can chat with an Australian customer via WhatsApp or Skype and by doing so, both parties understand the human face of the other party. It feels more like chatting with your local customers at your physical store. Make sure that you are reachable by your customers in all social media networks, since you can easily go viral, especially on Instagram. Also, do not forget to place your site in different local directories.

#3. Reduced overhead costs

#4. Storing and sharing data has never been easier

Originally posted at RuhaniRabin.com
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Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.

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Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.