Entrepreneurs of startup organizations don’t have the level resources and influence as people operating creditable companies do. You could be one of these ambitious proprietors. However, such limitations shouldn’t stop you from making your mark in the marketplace. All you need to do is think outside the box on ways to generate income for your business. This is the reason why you need to harness the power of various social media networking sites.
Of these, your concern should have an active profile on Instagram to attract a large target audience. After all, there are almost 600 million people who actively use this platform for various reasons. Some of them even shop online for products they need. It makes sense to invest time and effort to engage such potential customers.
How can Instagram help your business grow?
You are probably wondering how having an active profile on Instagram can help your business. Experts say this networking platform can be an instrument for the growth of your concern in following three ways:
#1. Platform to showcase your unique creativity
People use Instagram to capture the unique moment which they regard as visually appealing. You need to use this trend to expand your organization’s market. You to need to showcase the products you are offering to sell them in a manner which interests them.
When then will such potential customers take the time to browse your profile and business website. Some of them may purchase what you are selling them. This is an opportunity which you can’t let go off at any costs. It can do wonders for your business.
#2. Attract a larger target audience
Research shows approximately one billion people from around the world use Instagram for various reasons. Many of them even shop online using this popular social media networking platform. However, this not necessarily mean so many individuals will be browsing through your posts.
If you can attract these individuals to your products, just imagine the effect on your bottom-line profits. You won’t fail to notice a significant increase. To achieve this objective, you need to make proper use of special features like hashtags and geotags. Only then can you expand your market.
#3. Encourage greater customer engagement and create anticipation
Launching a new product in the market is an important event for you. You obviously want your customers to know about it. Instagram can help you to do this. In some cases, you can go a step further by giving a sneak preview of what you are introducing.
This generates immense interest among the members of your target audience. You should also take the opportunity to reward your ardent followers with free merchandise. This goes a long way in boosting brand loyalty among such people.
Such experts say Instagram has been influential in helping young entrepreneurs expand their businesses. They are now in a position to challenge large corporate enterprises in the market. In many cases, they are successful in giving these companies a run for their money.
In the process, they are able to attract a large number of Instagram followers to their organizations. This also acts as a catalyst in boosting their website’s ranking on the result pages of prominent internet search engines. Don’t you want to do the same thing? To achieve this objective, you need to implement the following four important strategies:
1) Hold a contest for your target audience
People of all age groups like to participate in contests where they have an opportunity to win prizes. The members of your organization’s target audience are no different. You can also hold such a competition for your online customers who have an active profile on Instagram.
There may be many images on your business profile which attract their interests. To show their approval, they tend to give a ‘like.’ You can encourage them to come up with a similar or better photo. The winner gets an attractive prize. Taking such a step goes a long way in boosting the brand image of the products you are offering to sell them.
2) Make proper use of relevant hashtags on this social media networking platform
You need to make proper use of hashtags on all the posts you upload on Instagram. The chances are that a stranger browsing through this networking platform see your business profile.
If the images you upload attracts his/her attention, he/she want to know about your concern. For this, he/she may visit your business website. With time, you can convert him/her into an ardent customer. In the process, you also be boosting your site’s rankings on the result pages of various search engines.
3) Find a way to incorporate your Instagram images in your blogs
You need to come up with a proper way to incorporate your Instagram images to your blog posts. This allows your ardent followers to view the eye-catching picture of the products you are selling. They also get the chance to read interesting the information in the content of such merchandise.
A step can encourage them to make a purchase. You could also bring to their notice important updates they need to know. For this, you need to combine your concern’s Instagram profile with your business website. If such a task proves to be a tall order for you, you shouldn’t hesitate to take expert help.
4) Take a step to build a large following for your business within the community
Building a huge customer base is a must for owners of local businesses and startup entrepreneurs. These proprietors need to engage with the members of their community actively. You should be doing the same thing to promote the growth of your organization. This means visiting trade fairs in the area where you reside. You should take eye-catching pictures of the event for your local customers. You can then upload the images on your Instagram profile to generate their interest.
Instagram can prove to be instrumental for the growth of your business in the marketplace. This is why it is important for your organization to have an active profile on this popular social networking platform. The above four important strategies can help you achieve this objective.