Ruhani Rabin
5 min readJun 21, 2019


Starting a business has never been easier and it seems like more and more people decide to quit their jobs and give being an entrepreneur a go. While getting underway may be easy, staying afloat definitely isn’t. You have to make the right decisions and plan ahead if you want to give your company a fair chance to succeed. Most of the time, you have to deal with your company’s finances and ensure there’s always enough money to keep operating. Moreover, you have to keep your personal finances in order and plan for your future. In case you’re looking for some help when it comes to managing money, here are six financial planning tips for business owners.

Keep the cash flowing

Depending on for how long you’ve been in the business world, you’ve probably already heard the adage that cash is king. This really is the case at the moment and you can sell as many products as you want but if there’s no cash in your business, you won’t be able to succeed.

On the other hand, positive cash flow shows that your company is doing well and allows it to face any challenges ahead. But what exactly can you do to keep the cash in your business flowing?

You can start by offering discounts and freebies to customers who pay you right away. This is a great idea because having the cash come in quickly also eliminates the frustration of waiting to get your money. Another good idea is to look for ways to cut your expenses and set some cash aside every month.

Focus on your personal finances

You’d be surprised by how many business owners believe they don’t have to pay themselves when running a business. Sure, your company’s money is your money but you can’t just go and use it whenever necessary.

Opt for these tactics and you’ll see your business run out of cash in no time. Therefore, figure out how much you should pay yourself and make sure you don’t forget to transfer money to your personal account at the end of each month. This doesn’t only allow you to keep track of how much money you’ve got but it also makes it a lot easier to plan for the future.

For instance, it makes it possible for you to calculate how much money you can set aside every month and what that means for your retirement plans. Not to mention that keeping your personal and business finances separate makes doing your company’s taxes an easy task.

Avoid the lifestyle creep

Another huge mistake some entrepreneurs make is increasing their day-to-day expenses as soon as their business starts doing well. Just like it’s important to pay yourself, it’s also critical that you don’t spend too much of your company’s money on personal stuff.

Instead, that money should be reinvested into your business and used to generate even more profit. Moreover, if you start spending way too much on your day-to-day life, you might end up having to scale your expenses down almost instantly in case your business is on a downturn.

Upgrading your lifestyle should only be an option once you’re one hundred percent sure you can afford to do it and still have enough money to reinvest into your business.

Think about your retirement

As a business owner, you’re completely responsible for planning your retirement. Think about where you see yourself in old age and set saving goals accordingly. For example, maybe you want to live a modest life in a little apartment or travel the world on a big yacht.

Once you decide what you want to do, you should be able to figure out how much money you’ll need in your retirement. Just bear in mind that you can’t plan it all since there are health issues that can change everything.

For example, if you develop a condition, you’ll need enough money to get dementia care in the best possible conditions. On top of this, plan how you’ll step out of your business and what that means for your finances.

Learn basic accounting

Your financial statements have so much to say about how well the company is doing and what you can expect from it in the future. However, if you know nothing about accounting, you probably won’t be able to understand it.

Although many business owners opt to hire an accountant who’ll get the job done for them, it’s recommended that you learn the basics of accounting. This should help you ensure that even if you have an accountant, you can still take a quick look at how your business is doing in terms of finances.

The longer you remain the business owner, the more you’ll be able to benefit from understanding the basics. The good news is, this will also help you get a better grip on your personal money and provide for your family while running your business.

Diversify your assets

Business owners often end up accumulating a lot of money on their personal bank account. While there’s nothing wrong with keeping your money in the bank, it’s still a good idea to diversify your assets.

This helps you lower your risk of losing money in case the currency you’re using goes down. Luckily, there are many ways to diversify your assets. One of the best things you can do is buy gold bullion.

Investors have been using this method for years and the real reason behind it is that gold is always going to retain its value no matter what. If you want to try to make some money along the way, consider using the money you’ve managed to save to buy stock.

When doing so, try to invest in companies outside your industry in order to protect your assets even more.

Every business owner needs to know how to manage money.

This is the case not only because you’re tasked with handling the company’s money but you also have to make sure everything you earn is used as carefully as possible.

Follow the six tips covered in this post and you’ll be able to ensure your business does well while seizing control of your personal finances.

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Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.