What is Facebook Instant Article?

What are the Pros and Cons of Facebook Instant Articles?

Pros

  • Quicker loading speed gives your customers a great user experience.
  • Users are more likely to share the post because of the speed of this tool.
  • You can use the Facebook Audience Network to monetize your post.
  • It can boost your page’s audience reach.
  • The users of Facebook can give your website massive traffic.

Cons

  • Users will not be able to see and use your website widgets. It will only show your page’s article, not along with the sidebars, navigation bars, etc.
  • Ads are limited because instant articles are not showing any other parts of your site beside the article. It will give you a drop in income from advertising.
  • Instant articles will also limit visual content on your page.
  • Other custom fields and features of WordPress are not displayed in your articles.

How to set up Facebook Instant Articles?

Step 1: Sign Up for Instant Articles and Claim Your URL

sign up and claim url
sign up and claim url

Step 2: Generate an Instant Articles Feed

instant article feed
instant article feed

Step 3: Configure the Instant Articles for WordPress Plugin

configure instant articles
configure instant articles

Step 4: Submit Your Instant Articles Feed for Review

submit for review
submit for review

Final Thoughts

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Ruhani Rabin

Ruhani Rabin

5.6K Followers

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.