Sharing your content on different platforms online aside from your mailing list is one of the marketing strategies executed by bloggers. There are tools online that gives a great user experience while disseminating the content to your audiences in a faster way. Facebook Instant Articles and Google AMP are examples of these tools. It can help your content to load faster on your handheld devices.

If you are a blogger, you need to consider using the Facebook Instant Articles feature in your marketing plans. It can help your audiences to load your content 10x faster than using a browser. In this article, we will help you on how you can configure the Facebook Instant Articles to your WordPress site.

What is Facebook Instant Article?

This feature of Facebook is designed for users with a slow internet connection. Devices that use 3G and 4G technology will never have a problem with this feature because the page still loads even you are in a remote area where internet connection is slow. Alongside this, Facebook also recently launched Facebook and Messenger Lite Apps for users that also have low hardware on their phones.

Another aim of this feature is to have a better user experience by preventing the readers from going to another app just to read the content of the link. Facebook can offer a convenient reading experience using the Instant Article.

What are the Pros and Cons of Facebook Instant Articles?

Pros

  • Quicker loading speed gives your customers a great user experience.
  • Users are more likely to share the post because of the speed of this tool.
  • You can use the Facebook Audience Network to monetize your post.
  • It can boost your page’s audience reach.
  • The users of Facebook can give your website massive traffic.

Cons

  • Users will not be able to see and use your website widgets. It will only show your page’s article, not along with the sidebars, navigation bars, etc.
  • Ads are limited because instant articles are not showing any other parts of your site beside the article. It will give you a drop in income from advertising.
  • Instant articles will also limit visual content on your page.
  • Other custom fields and features of WordPress are not displayed in your articles.

In making a decision, you should consider these pros and cons of using this tool. You should heavily base on the content you are producing and your business’ goals and objectives. For example, if you are a news or blog site, it can help you if you add this tool. If you are a portfolio website, it possibly will not have any major positive implications in your business and may limit your visual content.

How to set up Facebook Instant Articles?

Step 1: Sign Up for Instant Articles and Claim Your URL

Facebook will provide you a code snippet which you should put in the header of your WordPress site. The most convenient way to add this code snippet in your website is to choose Insert Headers and Footers plugin. When the plugin is activated, go to settings, then insert headers and footers, then add the code in the header part of your website. Finally, click save. Lastly, go to your Facebook account and put the URL of your website and click on the claim URL button.

If you are in need of assistance, you could always consult WordPress to address your concerns.

sign up and claim url
sign up and claim url

Step 2: Generate an Instant Articles Feed

instant article feed
instant article feed

Step 3: Configure the Instant Articles for WordPress Plugin

Go back to your WordPress dashboard and input your Facebook page ID, then click save.

configure instant articles
configure instant articles

Step 4: Submit Your Instant Articles Feed for Review

submit for review
submit for review

Final Thoughts

Even if it is gaining popularity, only 10,000 publishers out of all WordPress sites are using Facebook Instant Articles. Make sure you get started early to beat everyone else when they decide to jump on the trend. While there is still a small percentage of bloggers using the tool, there is a better chance for you to get a higher reach, an increase in readership, and overall, more revenue.

Originally posted at RuhaniRabin.com
Click here if you would like to write at RuhaniRabin.com

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Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.

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Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.