Social media is an important part of modern day marketing. Regardless of the type of business, marketing is incomplete without social media involvement. There is hardly anyone in the world without social media presence and that is the main reason why social media is considered as the most effective marketing medium since the reach is much wider and broader there. However, the reach of any brand depends majorly on the engagement of each post that is being posted on the medium.
Engagement plays a vital role in the visibility of the content to the users of the medium as well as the acknowledgment by the respective medium to enhance the reach and make it widespread. On the other hand, unlike the quality of content and regularity of posting, engagement entirely depends on your audience and other users on the platform. Therefore, you cannot control it on your own and definitely need to depend on the audience to improve it. However, there are still some techniques and hacks which you can incorporate in your social media marketing to enhance the engagement of your content.
Witty posts full of humor
Always remember that people use social media to get entertained. Therefore, you need to be very careful with your choice of words to ensure that your posts do not look forced marketing and annoy the readers. The best way to avoid such problems is by making your social media posts witty and full of humor. This will increase the engagement since people like to share good humor with their fellows and they automatically start sharing and commenting under posts tagging others.
Original and attractive visuals
Make original visuals according to your product or service and remember to keep it attractive. Usually, bright colors attract people towards them. However, the colors included in the visuals also majorly depend on the nature of the brand and the targeted audience. Nevertheless, attractive designs and concept naturally attract people scrolling through their feeds and it helps in improving the engagement on social media.
Increase the use of video content
Today’s era is more about video content and people tend to engage more on video posts as compared to simple images and verbal posts. Focus on creating videos that are relevant to your brand and try to make the engaging by including question sort of stuff in it to increase the engagement chances even more. However, make sure that you are not using dummy videos; rather make original videos more relatable to the real world to develop the interest of the people.
Monitor the time of postings
Time matters a lot in engagement. Monitor the time of your postings as it can increase or decrease the engagement ratio on the posts. For that, you will need to observe the most suitable time in which your targeted audience comes online. Schedule your posts according to that time. Additionally, time differs according to different mediums. It is not important that the most used time of Facebook and Instagram is the same. You need to observe for each platform separately in order to ensure maximum engagement. Post your content on the right time to avoid it getting ignored.
Game of hashtags
Use of trending Hashtags is the game changer for engagement and reach. Use relevant rending hashtags according to the nature and personality of your brand. The hashtags can also be kept according to your targeted region. By using trending hashtags in your posts you are increasing the visibility of your content as it will appear in the hashtag search results which are being searched by millions of people. However, the usage of hashtags requires proper research and attention to make the right set of hashtags.
Make use of influencers
The modern era is all about influencers and microbloggers. These people know how to create relevant content for the audience and make it relatable as well to increase engagement. You can also collaborate with these influencers to increase engagement of your own content and attract the audience of respective influencers as well. Additionally, if your brand sells a product you can share the posts of these influencers whenever they involve your product in their content.
Featuring fans and customers
Another hack to increase the engagement on your social media is by featuring the fans and customers’ review on your business profile. Firstly, sharing the reviews of your customers you can prove your authenticity to the audience and show them how your current and past customers love your brand. Additionally, a lot of brands also make their customized hashtags and use that in each of the posts. Furthermore, you can ask your audience to use your brand’s hashtag to get featured. It will automatically increase your reach. For instance, if 10 people use your hashtag, your content will reach their followers as well.
Giveaway contest is not always possible but it is an excellent technique to increase the engagement of your social media posts. Set the rules which include sharing the post, tagging a certain number of genuine accounts, and following your business account so that you get a great deal out of the entire giveaway as well. Giveaways usually increase engagement a lot but you cannot completely depend on these because often people unfollow once the contest ends and therefore, it is a risky business. Well, obviously, if your content is good enough, then the people will automatically get interested but that’s a probability only.
Social media engagement might not be controlled entirely by the organization but these hacks and strategies discussed above can greatly improve the quality of engagement on each post. You need to observe and analyze the best ways to incorporate thee strategies in your social media content and campaigns so that the results can be generated on a maximum level. Furthermore, remember the key to success in the world of social media is by staying regular. Whatever strategy you select, just remember to stay regular to build interest of your audience and keep them engaged.