The most successful platform

  • There are over 800 million users actively involved with Instagram every month
  • There are more than 60% of adults using this online platform
  • More than 80% of the users of this app are based outside the U.S.
  • You will find more than 25 million business profiles on this platform
  • 50% of the users of this app follow at least one business and
  • 60% of users say that they have come to know about a product or service through this platform.

Active and engaging

  • More than half of the active users of the platform visit it daily, and out of that more than 35% of users say that they check it multiple times in a day.
  • This means you can grow your brand awareness and introduce your products very fast and reach out to that 70 % of Instagram users who spent lots of time on this site merely looking for a new brand launched on the platform.
  • Instagram will allow you to promote your brand in the most authentic and friendly way, but for that, you will not need any hard selling to your clients.

Creating an appealing Instagram account

  • First, you have to download the Instagram app from the Goole Play Store or the App Store to see the contents on Instagram’s website. However, you will need an app to upload it as you cannot do it merely via your desktop.
  • Next, you have to set up your Instagram account. You will find two choices for this when you open the app. These are ‘Sign up with Phone or Email’ and ‘Log In With Facebook.’ If you are creating a business account, make sure that you sign up with your business email account to prevent your profile from being linked to your personal Facebook account.
  • You will have to enter your account details now such as your full name or name of your business so that your profile is recognizable to the visitors. This name will be displayed on your profile, but it is not the username of your account.
  • Pick up a unique username next and make sure that it is easy to find and recognizable. If you see that name is already taken you may try another but make sure you keep the first part of your name in the username. Moreover, once you create the account, you can always update the username later in the account settings. Therefore, do not worry about the username too much, as you can change it in the future.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store