Advantages of Facebook Marketing

  1. Its numerous users — over 2.27 billion monthly active users and worldwide presence
  2. A choice between free & paid marketing. Paid plans are also diverse.
  3. Diverse delivery modes — brands can use text, images, audio, videos or a combination
  4. Ability to link campaigns to blogs, YouTube or a product’s website
  5. Ability to sell directly on the platform from a product’s Facebook account or page
  6. Less competitive compared to search engine marketing yet effective
  7. Live interaction with the respondent and one can be able to get feedback and answer questions about a product or service and respond to inquiries and critics.
  8. Support from royal customers through likes, reviews, positive feedback, comments, and sharing of the marketing campaigns.
  9. Informal engagement — brands can use hilarious elements such as animations, videos or jokes to market their brand.
  10. Precise targeting — campaigns can be set to target a specific age, location, education level, or interest among other demographic characteristics deductible from Facebook user data.
  11. Compatibility with diverse third-party marketing apps such as contest apps that allows hosting of contests on Facebook.

How to market on Facebook

  1. Creating a product page and optimizing it — this is the initial step in Facebook marketing.
    Use your brand’s name as the page username since by default the username forms part of the address (www.facebook.com/username). Also clearly and accurately describe your brand on the “About” section using the keywords and languages users might use in search queries.Remember to use the appropriate business category for your page to show up on the Facebook Graph Search.
  2. Images are key to Facebook marketing and are the first things visitors encounter. Optimize your page images using the most appropriate images for the cover photo and profile picture. The images should be of professional quality.
The starting point of creating a Page.
The starting point of creating a Page.
The starting point of creating a Page.
Step 2: Page and Category input
Step 2: Page and Category input
Step 2: Page and Category input
Step 3: Adding a Profile Picture
Step 3: Adding a Profile Picture
Step 3: Adding a Profile Picture
Step 4: Adding Cover Photo
Step 4: Adding Cover Photo
Step 4: Adding Cover Photo
  1. Creating and sharing Facebook posts — compose your text posts and in addition use also attractive images, audios, animations, banners, videos and other sorts of info-graphics to capture the attention of your visitors. Ensure the posts are optimized with the keywords and pin the most relevant post at the top of the page.
  2. Inviting people to your page after you are through with setting up the page. Invite your Facebook friends to like and follow your page and request them to extend the invitation.
  3. Leveraging on other groups and celebrities large following by sharing your page and posts on groups and social media influencers’ pages to reach more people. You may also need to create a group for your business or product.
  4. Supplement your organic reach with paid options for a wider reach. You can either boost your posts or use Facebook Ads to promote your posts, page, website, video or an event among other things by simply selecting the appropriate campaign objective.
selecting the appropriate campaign objective
selecting the appropriate campaign objective
selecting the appropriate campaign objective
  1. Getting your web content shared by other people — This is an eccentric way of promoting your brand on social media using your website visitors. Facilitate and encourage sharing of your website content on Facebook and other social media platforms by incorporating the like and the social media sharing buttons plugins on your website.

Remarks

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Ruhani Rabin

Ruhani Rabin

5.6K Followers

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.