WordPress (WP) is one of the best content management systems (CMR) today. What’s more, it’s extremely beneficial to your search engine optimization (SEO). However, just because WordPress is quite SEO friendly, it doesn’t mean that it’s enough to produce the best results on its own.

Whether you use WordPress to empower your website or blog, it’s still important to optimize it properly, so that you can enjoy more qualified and organic traffic. The fact of the matter is that the code WP produces is in accordance with the best SEO practices. Still, it requires a bit of tweaking in order for it to produce the best possible results and maximize your SEO efforts. Here’s an advanced guide to WordPress SEO.

Why is SEO so important?

Instead, they type in the desired keywords and check out what comes out first. Appearing on the first page or close to it, is essential for gaining more website traffic. In addition, websites that appear on top are considered reputable and recommended. That being said, SEO also helps you build online reputation, credibility, and authority. That’s why it’s important to properly optimize your website, even if you’re using WordPress to give it a boost.

Permalink structure

As an example, an unfriendly permalink looks like this:


Whereas an SEO friendly permalink looks something like this:


That’s why it’s important to restructure these permalinks and make them more search engine friendly. Fortunately, WordPress allows you to easily restructure your permalinks under Settings — Permalinks page.

Optimize tags and categories for your content

Simply put, your tag is the title, and it’s the first thing people see on their search results, which is followed by URL link and the meta description for your tag. You have to carefully optimize these elements, in order to get better ranking factors. For example, it’s a good practice to involve keyword you’re ranking for into your page title. However, you could hire New York SEO services before you optimize tags and categories. That way, you’ll know where to place keywords for the best possible results.

Choose either WWW or non-WWW

Also, search engines treat websites with and without WWW extension as two different websites. However, there are a few technical advantages to using WWW than using a naked domain. In any event, you can set your preferences on WordPress by accessing Settings — General page. Make sure you include it in both WordPress Address and Ste Address. Once you’ve set how your website address will look like, you’ll also have to set your URL on the Google Search Console under Settings — Preferred Domain page.

Add an SSL certificate

An SSL certificate is also very important in protecting customers’ sensitive information if you’re running an eCommerce store on your website. Many WordPress host providers include an SSL certificate, but if you don’t have one make sure you obtain it. Before you set it up, also make sure that your content delivery network (CDN) supports SSL.

Leverage internal links

Furthermore, when linking externally, you’re giving a portion of your SEO score to the website you’re linking to. You have to make sure that you’re receiving more score than you’re giving away. You can easily accomplish this by adding a Nofollow attribute to external links. For example, a Do follow link looks like this:

<a href="http://yourwebsite.com">Random Website</a>

On the other hand, a Nofollow link looks like this:

<a href="http://yourwebsite.com" rel="nofollow">Random Website</a>

Basically, you’re simply telling the website crawlers not to follow that specific link, so there’s no outgoing SEO score going to the external website.

Using WordPress for your website or blog is extremely beneficial. But as mentioned before, WP is a powerful CRM, but it cannot do everything on its own. That’s why, if you want to utilize the best SEO activities, you’ll have to optimize your WordPress accordingly.

Originally posted at RuhaniRabin.com
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Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.

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Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.