The Top 5 Industry Use Cases for Conversational AI Featured Image
The Top 5 Industry Use Cases for Conversational AI Featured Image

Artificial Intelligence (AI) is one of the most pervasive technologies in use today. With the human language being the medium to how we communicate, it is no surprise that Conversational AI (CAI) is becoming the most prominent frontier of this technology. Many businesses are enlisting the help of this technology to stay competitive.

According to Markets and Markets, the expected global Conversational AI market size is set to grow from USD 4.8 billion in 2020 to USD 13.9 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 21.9%.

Therefore, companies, industry leaders, and employees need to understand precisely…


Significance of Email Marketing in Mobile App Development Featured Image
Significance of Email Marketing in Mobile App Development Featured Image

Innovative promotional techniques keep entering the marketing world. So, most of us would say that using email marketing in-app development scenarios has lost its relevance due to its age-old existence in the field.

However, this is not the case. Let us look at some statistical facts to prove our point. For 89% of marketers worldwide, email is the best and the most prominent lead generation channel. Intriguingly, the same percentage of people prefer to delete or send such non-mobile-optimized emails to the trash.

If you belong to one of those communities who think, “Why email marketing in Mobile App Development”…


Secret Tricks to Improve Employee Relations Easily Featured Image
Secret Tricks to Improve Employee Relations Easily Featured Image

No matter how big your company is, what you do, where you’re located, and how many people you employ — insisting on healthy and quality employee relations is one of the most important things in the world! This is something that defines the way people in your company treat each other, how willing they are to help each other, and whether they work well together or not. Businesses should never take these things for granted, and you should never expect your employees to form high-quality relationships on their own. On the contrary, you need to be the catalyst of these…


How to Make the Most of SEO Best Practices for Your Online Business Featured Image
How to Make the Most of SEO Best Practices for Your Online Business Featured Image

Investing in SEO requires time, diligent efforts, and practice and trust in the person managing your initiatives. While some of us may link our passion with our business, it is undoubtedly true that every business owner wants to generate a profit from their investment and transaction in a company. Consistent business growth is what one desires. However, it requires a lot of intelligent effort to achieve the same. In this article, you will:

  • Learn about the critical Search Engine Optimization practices that give you higher traffic
  • Learn the SEO best practices for your e-commerce store to enhance turnover

Taking your…


The Importance of Personal Branding on Linkedin Featured Image
The Importance of Personal Branding on Linkedin Featured Image

In today’s digital age, online personal branding can make a world of difference. In simple terms, an online personal branding on LinkedIn is a unique opportunity for individuals to showcase their education, skills, knowledge, and experience online for various reasons.

Why Personal Branding on LinkedIn

If you have ever thought about what others say about you when you’re not in the room and concerned about your overall image, then it is essential to building a personal brand is a must for you.

Even if you consider yourself not particularly outgoing or personable, it is essential to remember that we all have our own unique personal…


Best Practices For E-Commerce Success In The New Normal Featured Image
Best Practices For E-Commerce Success In The New Normal Featured Image

There is no doubt that that e-commerce would overhaul brick-and-mortar business over the future, however, no one prognosticated that the differences we anticipated to regard over years could occur in just months.

The pandemic created such a change in consumer behaviors, out of absolute urgency, that we did witness extreme variations in record times.

In fact, as per McKinsey’s study at the extent of the pandemic, a decade of e-commerce growth resulted in just months.

The wide range of specific Magento development company that maintains harmonious expertise in designing both B2B and B2C applications of every size and complexity through:


How Will VR and AR Change Marketing In 2021 Featured Image
How Will VR and AR Change Marketing In 2021 Featured Image

The marketing landscape has been changing in different aspects over the last few years. The internet and social media have played significant roles in this transformation. Now, businesses can reach out to potential customers anywhere worldwide and sell products or services to them.

AR and VR, which were considered mere fantasy decades ago, are also influencing and changing marketing forever. More brands are incorporating these technologies into their marketing strategies to open new ways of reaching their prospects.

Today, customers are keen to interact with brands that embrace technology. As VR and AR become more mainstream, you could fall behind…


5 Tips to Create a Winning Content Marketing Strategy for Your Startup Featured Image
5 Tips to Create a Winning Content Marketing Strategy for Your Startup Featured Image

Done right, your successful content marketing campaigns can take your startup to the next level. With a properly crafted content marketing strategy, you can generate more engagements, leads, and even sales. What’s more, the content you publish can establish your brand as an authority in your industry, putting you in a better position to win your potential customer’s trust and money.

TL;DR: Content marketing brings truckloads of value. You lose b-i-g t-i-m-e if you aren’t using it.

Just like in most marketing strategies, however, your content marketing campaigns need to be executed effectively if you want to get meaningful results.


How to Make an eWallet App that Drives ROI? Featured Image
How to Make an eWallet App that Drives ROI? Featured Image

Building an e-wallet that drives a faster return on investment is not everybody’s piece of cake. It requires a staged approach to the eWallet app development. Broadly, there are three stages of an eWallet lifecycle — MVP, initial launch, and service expansion.

FinTech developers optimize the use of the agile development approach to make the most out of the staged approach. With years of experience in eWallet design and development, I’ve identified that successful eWallets get rolled out into the market with limited features, and get introduced with innovative features as they get to hold onto the market.

At the…


Email Marketing Funnels: How to Create One That Converts Featured Image
Email Marketing Funnels: How to Create One That Converts Featured Image

Converting a prospective customer into a buyer does not happen instantly.

Most of the time, it happens in stages. The prospect has to trust your brand and warm up to the idea of spending on your products and services.

This process can take time and you need to put effort into converting them too.

So often you spend time charming a lead and offering value, only for them to go silent.

But there is a way to prevent this from happening — email marketing funnels. In email marketing, a funnel describes how customers move through a sales process. …

Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.

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