9 Winning Strategies for a New Online Product Launch Featured Image

Every business owner understands that starting a new business and launching a new product online are two of the most challenging things on the planet. That, however, doesn’t make them impossible. You just need feasible and working strategies for you to succeed. You also need to be very vigilant to avoid making any rookie mistakes. Keep in mind that how you launch your product determines how people will perceive it and whether it will excel or not. Even the best products rely on the launching process for them to gain traction and leave a mark. With that said, here are some winning strategies for a new online product launch.

#1. Use the Right Platforms to Launch Your Product

If your target group consists of adults between the ages of 35 years to 60 years, consider using platforms like Twitter and Facebook. But if your market is people ranging between ages 15 years to 28 years, Instagram and Facebook will be the right platforms for you.

Picking the right platform is going to help you reach a wider market during your launch.

#2. Use Influencers to Help You Launch Your Product

That said, you need to make sure you make the correct choice because you need an influencer whose crowd relate to your product. It is one of the strategies that even large companies use to launch their new products online.

#3. Employ an SEO Company to Promote Your Business

What such a company does is to make your site SEO worthy by incorporating every SEO technique that exists. That includes creating backlinks and adding Meta-titles and Meta-descriptions for your content, among others.

Once they do that, bots will crawl and rank your site high. That is how you get your website appearing on the first page of search engine result pages or SERP. Once that happens, it becomes easier for your product to reach a wider population during its launch.

#4. Have a Sales Team to Help You Convert Leads

There is no need to have traffic if no one is buying the product. So get qualified salespeople to help you converts leads and convince the existing customers to make a purchase.

#5. Consider Adwords Services

With such services, you are sure that your product launch will be a success because many people will see the ad of the product you are launching whenever they open their search engines. The good thing about Adwords services is that they tell the world what is unique about your product. You should, however, be ready to pay for the clicks.

#6. Use Email Marketing to Notify Your Customers

If possible, use the customer’s name during email marketing so that he or she feels important. It is a new product launch process that will take your time and creativity, but it also leads to conversion if utilized correctly. You also need to keep the email professional so that your clients don’t end up spamming you.

#7. Stick to Your Launching Date

That way, you are going to reach a broader market since people will be eager to know about the new product. If you keep on switching the launch date, potential customers are going to become less intrigued and uninterested in the product, and that ends up costing you.

#8. Use Your Personal Story to Sell the Product

So go ahead and give them the answers using a personal story that is inspiring. That is the only way you will be able to launch your product in a competitive landscape.

#9. Do Product Demonstrations

This is by coming up with demonstrations and how to do images. Doing so will keep them hooked to the product, and within no time, it will be the story in the streets.

Final Words

Originally posted at RuhaniRabin.com
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Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.

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Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.