Ruhani Rabin
5 min readJan 29, 2019


The success of your company can be boiled down to your business relationships. In other words, connecting with the right people and being able to work well with them can mean the difference between success and failure for your business. However, not every entrepreneur knows how to develop and maintain strong business partnerships. And if you don’t want to fall under this category, here are nine simple lessons that could help you build better partnerships with others.

Create a shared vision

When partnering up with another person in the business world, it’s extremely important that you come up with a shared vision. If your brains aren’t going in the same direction, partnering up might not be the idea as it’ll eventually lead to disagreements. Therefore, if you want to connect with someone, try talking about topics such as your company’s mission and vision. Try to see if the goals you’ve set energize them and whether they’ll be able to help you achieve them. Listening to what they want to accomplish in the future is also a must.

Know each party’s strengths

One of the best things about joining forces with someone is that you get to utilize both party’s strengths. But to be able to do this, you and your business partner need to identify your strengths and agree on ways to put them to use. The biggest strengths are often easy to recognize but it’s the underlying strengths that you and your business partner need to focus on as they can mean a big difference when it comes to commitment and success. It’s recommended that you come up with a list of your strengths and ask your business partner to do the same.

Address their needs

What many new entrepreneurs tend to forget is that starting a partnership isn’t all about them. If you connect with someone, it means they might seek help from you. This can be anything from your expertise to a financial boost. More often than not, they’ll expect you to be able to help them and if the expectation isn’t met, it could mean the end of the partnership. So, before partnering up with someone, make sure they really can help you take your business to the next level or you’ll end up doing them favors for absolutely nothing.

Schedule regular meetings

Business partnerships are based on communication and if you want yours to last, scheduling regular meetings with your business partner is a must. In this day and age, holding a Skype meeting is relatively easy. However, face to face meetings have proven to be more effective when it comes to gaining trust from your business partner. With that in mind, you should consider inviting your partner to your premises on a regular basis. In order for your business meetings to be more effective, you can turn to a company that offers Rolls Royce for hire and make sure they have a luxurious ride to your premises.

Be direct

Many good businesspeople have been described as “being direct.” This is a good quality to have as being direct leads to direction. This is also the case in business partnerships and only by being direct with your business partner will you be able to achieve your joint goals. If you believe there’s something you aren’t able to talk about clearly and directly, make sure you avoid approaching your business partner until you figure out what you want to do. If talk is cheap, it could even end up destroying a deal or an entire partnership.

Sign an agreement

A business partnership may seem great because there are no legal documents you have to sign. While this can save your business a lot of trouble, it’s also bound to create some disagreements at one point or another. For this not to happen, you can try to draw up a partnership agreement. This may be a smart thing to do as it allows you to rest assured knowing that your business partner will do everything they can to fulfill the obligations they’ve agreed to. Just don’t forget that with a legal document signed, you also need to be more careful about the things you’re obliged to do.

Handle disagreements on time

When working with someone, disagreements will happen. While disagreements won’t necessarily destroy a partnership, not dealing with them on time most certainly will. There’s no point in putting something under the carpet, especially if there’s money involved. The best way to avoid this issue is to make it a rule that both parties can approach the other if there’s a problem that needs to be addressed. It’s often best to schedule a sit-down and discuss the problem on time. This is a much better option than having to deal with a problem when the damage has already been done.

Take responsibility

In case you make a mistake, the way you address it can have a huge impact on the business partnership. While admitting to making a mistake isn’t easy, it could potentially save your partnership and that’s why you need to be ready to take responsibility. This is something many people in the business world have a problem with and you need to make sure you’re not one of them. Similarly, if your business partner isn’t ready to take responsibility for their actions, they might just not be the right person to have on your side.

Be ready to walk away

We already talked about disagreements between business partners but what happens if the problem just can’t be resolved? You need to have in mind that partnerships don’t always work out and if your partnership ends up this way, you should be ready to walk away. If you end up sticking around even after you realize the partnership is no longer viable, it’ll only result in more problems and hurt your business. Many experienced entrepreneurs agree that ending a partnership and regrouping is sometimes the best possible solution.

No one said forming and maintaining a strong business partnership is going to be easy. Even though there’s much more to having a business partner, these nine lessons should help you set your partnership off to a great start.

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Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.