Ruhani Rabin
5 min readSep 6, 2019


9 Practical Social Media Writing Tips For Businesses Featured Image

Content marketing is one of the most powerful tools businesses used to engage customers. Content marketing extends across a wide range of platforms, including social media writing. Businesses should treat each platform differently because customer-business interactions vary to a great extent.

Additionally, content that works for advertising cannot be used for marketing. The reality is that many customers no longer find advertising content appealing. You’ll need a professional marketer to ensure the content you upload on your social media pages is useful and relevant.

It’s always advisable to enlist the services of a professional to ensure a job is well done. If you need a break from writing essays, essay editors are here to ensure you can focus on other aspects of your life.

Below are nine useful writing tips for social media marketing.

#1. Personalize Your Story

It’s always a good idea to take up an approach that lets customers in on who’s behind your brand. Personalizing your story makes customers feel like they can trust you. Ensure you open up to your audience, so they can connect with you on a personal level.

People are always on the lookout for authenticity, and transparency is the best way to create an authentic brand. Tell stories that are true and relatable, so that you stir the emotions of your audience.

People want to interact with a brand that makes them experience a sense of belonging. Truth and transparency help you establish your brand as a leader in the industry.

#2. Use Casual Voice

The content you upload on social media is not the same as what you use on your website. Whereas blog posts educate and inform, social media posts should be casual and engaging. That being said, ensure you hone your brand voice and stay consistent.

Even as a serious corporate brand, you should realize that the social media environment is chill and laid back. Since people are using social media platforms to interact with friends, you need to soften your tone to blend in.

#3. Aim to Stand Out

Social media platforms are excellent for content marketing because you have a ready audience. However, they are saturated platforms, and you can easily disappear in the crowd. Use your content to make you stand out so that you connect with your audience.

The Internet can be very noisy, and without unique content, your audience will hardly notice you. Rather than being part of the noise, take up an approach that gives you a distinctive voice. Use your content to tell stories relatable to a broad spectrum of the audience.

#4. Keep It Simple

We’ve already established that social media platforms are quite saturated. That means, once a person logs in, they have so much on their feed to go through. Writing short and simple posts ensures that your audience has the patience to go through them.

Extensive posts earn you more points on your websites, but it’s quite the opposite for social media. Social media is not the ideal environment for case studies. Your audience on social media can only read so much before they lose interest.

#5. Establish a Consistent Brand Identity

Your audience will have an easy time remembering your brand if you stay consistent. People will immediately recognize your imprint whenever they see one of your posts. Use content creation tools to ensure you put out engaging content.

You need to come up with creative posts to keep your page fresh and active. Ensure you post regularly on social media to maintain a solid online presence. There’s always a new brand introducing itself to the social media scene. If you stay quiet for too long, your spot might be occupied by a new brand.

#6. Remember to Include Call-To-Actions

Call-to-actions should not be included on your website’s content alone. After all, you’re a businessperson, and the bottom line should always be to boost conversions and increase sales. This, however, does not mean that you should always post promotional content.

Shoving products up people’s throats all the time can be off-putting. You can easily lose credibility as a business, and even as an established brand. Besides, call-to-actions don’t have to be related to sales all the time. The CTA could be about reading an article, signing up for your mailing list, or joining a conversation.

#7. Leverage Images and Video

Graphics are an excellent way of expanding a story. Using images alongside your posts draws the attention of your audience and makes them curious. After all, humans are visual beings, and posts with graphics will always be more appealing.

Ensure you work with relevant images so that you don’t confuse your audience. Remember, there’s still a lot they have to go through on their feed. Images and video break the monotony and make your content more engaging. You need high-quality graphics to have a lasting impact on your audience.

#8. Research

Even though social media is a laid-back platform, your audience will not be forgiving if you post unverified information. Always research to verify your information. It takes only one misinformed post to damage the reputation you’ve worked so hard to build.

Factual posts resonate with the audience, and you establish yourself as a trustworthy brand. Researching also means fully understanding your audience. Ensure you understand the values, interests, and lifestyle of your audience to connect with them on a personal level.

#9. Write Great Replies to Comments

Your fans understand that you’re an established brand with a lot on your plate. But failure to reply to comments is not advisable. Social media followers always want to be loved. Ensure you write great replies to as many comments as you can to keep engagement alive.

Remember to reply with a consistent voice because you represent a distinctive brand. Ensure your social media team is briefed on the best way to respond to comments.

Wrap Up

Your interactions with followers on social media platforms should be live and fun. These are laid back platforms that allow you to connect with your audience on a personal level. Establishing your brand voice ensures fans can easily recognize your posts.

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Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.