Ruhani Rabin
4 min readMar 10, 2019


The best way for a business to advertise its products and services and earn more profit is by having an excellent method of advertisement. Believe me, when I say that even your own small or large business if you do not advertise it properly, you may lose everything you invested. This is the main reason that a lot of business owners would tend to dive in looking for a lot of alternatives in promoting their business.

So, aside from newspaper, television, radio, and social media advertising, what else comes to your mind when you advertise your business? Signages.

Yes, you got it right! Signages play an important role for every business establishment so they’ll get easily noticed. At the same time, these signages come in different style, format, and classification. On the signages that drove most attention are backlit signs.

In this article, we will be educating you about the importance and relevance of backlit signages and how this will help in boosting your business. The things we are going to discuss below will also help you enlighten why LED or backlit signage is an ideal way of advertising your business. Let’s get started.

Outstanding Visibility

Ideally, our eyes are most attracted to things that shines so bright and attracts our attention. We tend to focus our attentiveness to something we see as lighting, brightening, and illuminating.

This is one of the advantages that backlit lobby signs can provide to every business owner who wants to grab the most attention from their prospective customers.

Moreover, the brilliance that LED signage gives out can stand out at any given time of the day. In fact, even these backlit signages are being lit on the middle of the day, motorists and bypassers will still be able to read the signs.

All-Day Round Visibility

As we go along and talk about the importance of signages, one of the disadvantages that unlit signages bring is that they won’t be visible at night.

The same thing goes when winter comes where it’s humid and the day gets darker, store signages are hard to read. So, LED signages are great alternatives for making your advertisement still visible.

Furthermore, if you operate a business at night, these backlit signages are an awesome choice for your business to get noticed.

Your business can stand out among other competitors giving a hint to your prospective customers that your business is open and operating.

Upgrade Brand Perception

Most customers believe that the quality of your business reflects on the type of signages you use for your business. Backlit signages are a bit expensive; thus, if people see that you are using a lot of this they believe that your business is successful.

Backlit Signages Gives Out Better Illumination

A lot of business owners would like a little saving when it comes to investing backlit signs. Instead of choosing LED signs, they used a fluorescent or incandescent lamp to illuminate their signages.

While this may be true, choosing to have a LED signage can create a colorful and attractive illumination. You don’t have to install lamps and signages separately because backlit signs come in one material.

At the same time, the flicker effect that every LED signage offers a playful illumination to all readers.

Expanded Life

Do you know that LED light bulbs can last up to 6 years? The lifespan of LED lights is longer compared to the usual incandescent and fluorescent lamps. Additionally, they are not powered by a gas which means that the illumination it gets is constantly maintained.

In the same manner, other illuminated signages that cost more are not reliable talking about the longevity of its life.

The backlit sign is evidently a reliable option that you can choose to make sure that you will be saved from additional cost when it gets damaged.

Eco-Friendly And Inexpensive

Illuminating your business signages all throughout the day including night is so expensive. On the other hand, backlit and LED signages consume lower energy which saves you from paying too much energy bills.

Lastly. LED lights do not contain hazardous elements in which its healthy for the environment.

Requires A Low Maintenance

The LED signages only require lesser maintenance compared to other types of signage that comes in illumination. As mentioned, these backlit signages are consistent when it comes to lighting which means that you can seldom replace it.

Also, LED signs are easy to clean and they don’t get too hot so you are safe upon wiping it.

Wider Choices Of Designs

Compared to fluorescent and light bulbs, LED signs are thinner giving every business owner the possibility of exploring various design options.

You can explore your creativity by fabricating attractive letters and the latest architectural signs you can incorporate.

Besides, all LED lights come in a wide array of color combinations and you can also animate it. Animation if backlit signages are possible because the bulbs are arranged individually; thus, they can be programmed and placed the way you wanted it to look like.


If you want your business to have an edge among your competitors 24/7, choosing a LED backlit sign can ultimately solve your problem. All LED backlit signages offers the highest display quality which is also inexpensive to operate.

Hence, if you wanted your business to get noticed even at night, taking advantage of the reasons enumerated above will surely give you a strong business advertising platform.

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Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for two decades. He was VP, GM, CPO for various digital companies. Obsessed with Generative AI now.