Did you know the yellow arrow in the Amazon logo is more than just a decorative swoosh? It represents the message that the brand sells everything, from A to Z (the arrow connecting the two letters). To talk about another interesting fact, Baskin Robbins, in the year 2005, launched a new brand identity where the number “31” is created by the pink portion of the ice cream retailer’s two initials “B” and “R”.
This is what creative ideas do to businesses. They boost sales, enhance brand value, determine recall factors, and more. Now that you have launched a business successfully, you must be looking for ways to expand your customer base.
Here are the seven best practices that will take your business to the epitome of success in terms of client acquisition, retention and ROI.
#1. Make your office more creative
It would hardly matter if you own an assignment help website or an office that deals with marketing and finance; there’s no substitute for a creative workplace. Let alone your employees, even the clients or the stakeholders visiting your office would find the place interesting.
Here’s how you can cultivate an appealing office space.
- Try adding live plants, ample windows and paint your office walls with colors that are vibrant, bright and positive.
- Cater to your restless employees by using smaller desks, small-sized couches, bean bags; break out spaces and the likes.
- Get the creative juices flowing with items like paintings, motivational quotes in photo frames and other art pieces on your office wall.
#2. Host an event or participate in trade fairs
If you have the right expertise to fuel business growth, then what’s stopping you from being a part of the community? You have the opportunity to acquire more connections in your industry niche by sharing your experience at trade events, corporate summits and other platforms.
Here’s a list of the five best corporate events for you to attend.
- China Import and Export Fair (Phase 1)
- Canadian National Exhibition
- International Apparel and Textile Fair
- The Royal Agricultural Winter Fair
- Seafood Expo Global
#3. Offer free trials to the new customers
“Introducing the concept freebies is a great way to market your product. They garner good reviews and attract new customers to help our business expand. We have introduced it a couple of years ago, and it is working fine” says Prof. Joseph Callaway, Senior assignment helper associated with a leading EssayAssignmentHelp firm.
This pretty much sums up the fact that free trials, add-ons and yearly rebates on products and services sell like hotdogs.
Here are some of the best ideas that will help you introduce free trails and other add-ons to your users.
- If your service is based on subscriptions, allow new customers to use the first platform free of cost for the first month.
- Introduce referral bonus and provide your clients with the same every time they would generate business on your behalf.
- Keep encouraging your consumers to shop and provide them with yearlong rebates on products and services.
#4. Create a play room in your office
As they say, “All work and no play, makes Jack a dull boy”, and a dull employee could end up ruining the trade down the road. So, take note of the following suggestions and gift your employees an amazing playroom, and your business, the coveted ROI.
- Use bolder hues and more vivid patterns to make the play room look interesting.
- Mark out the area you would use for the play room and let the wall behind it sport interesting patterns.
- Rope in new and interesting indoor games that will allow your employees to get engaged creatively and be productive.
#5. Get creative with your Call to Action Banners
According to reports, more than 90% of visitors who read headlines also read CTAs. This clearly indicates the fact that CTAs are one of the most essential areas one needs to focus on.
Here’s everything you should know to master the trick of the trade.
- Start your CTA with a strong command verbs.
- Take advantage of Fear Of Missing Out.
- Give your audience enough reasons why they should take the desired action.
- Use words that provoke enthusiasm and emotions.
#6. Leverage the potential of “Relationship Map”
A relationship map is a visual sketch that allows you to see a broader picture of the connections between different business entities. It presents an illustration of who plays the pivotal role operations and business processes. This, as a result, will help you with a high understanding level in terms of identifying which roles interact and why.
The experts are of the opinion that a relationship map will match your strongest relationships with domains where there is the greatest need for your service or product. Thus, the idea is to utilize this strategy and follow the right direction in order to tap into all potential consumer bases.
#7. Create interesting email campaigns
Did you know Email is the third most influential hub of information for the B2B audiences? And 86% of business professionals prefer to use email while communicating for business purposes. So, why would you lag behind?
Take note of the following email campaign strategies and stay ahead of the game like a pro.
- First things first, figure out your newsletter’s goal.
- Gather all relevant content in order to create engaging e-mailers.
- Add in some personalization tokens.
- Choose a perfect subject line and sender name.
- Refrain from being too pushy; be creative.
Now that you are aware of the conventions required to be followed in order to get creative in business, embrace the best strategies and put your best food forward to achieve excellence in every form. Before signing off, I am leaving a set of key takeaways for you to use for future references.
- Focus on making your workstation more creative.
- Participate in business events and attend trade fairs more often.
- Come up with free trials, yearlong discounts and other perks for your customers.
- Introduce and implement creative Call to Actions.
- Leverage the potential of E-mail marketing to acquire new customers and retain the older ones.