7 Lesser Known Benefits of Niche Blogging

Life is an endless book of lessons. You are never too old or too young to learn something new. All that it takes for you to venture into an unknown territory is passion. You often get so carried away by your routine lifestyle that you end up burying your passion somewhere deep inside your soul. But the good thing is that it is never too late to follow what your heart desires. You can be what you want to be, now! Do not waste another minute in procrastination. Unleash the painter, writer or baker in you. Let him breathe the air of freshness. You have kept your inner desires chained for too long, now is the time to set them free.

Like many of you reading this, I wished to become an academic writer. At first, I thought it would not be possible for me to take up writing with the little time that I have to spare. However, I was adamant on not letting go of my passion this time. With the help of an ultimate guide on academic writing, I learned the art of academic writing. I now often write and my writings help students across the globe. If I can do it, so can you.

This post highlights the benefits of Niche Blogging. Niche blogging refers to writing about a specific category or topic, thus catering to a specific target segment of readers. General blogging (also known as Lifestyle blogging), on the contrary, involves writing about anything and everything in blog-sphere. Niche blogging unequivocally has more advantages associated with it than general blogging. Let us take a look at some lesser known benefits of niche blogging:

Well-defined Target Audience

A blogger’s main aim is to attract readers. If you are a niche blogger, your blogs will cater to a specific segment of the audience. It will, therefore, become easier for you to target your audience through networking and producing relevant content. Once you know your audience, you can easily target them on social media platforms as well. In case of general blogging, the boundary between the target segment and the rest of the world is blurred. Therefore, it becomes difficult to communicate with the readers. A well-targeted audience gives niche bloggers much better results as compared to the poorly defined target audience as in the case of general blogging.

Source: https://edkentmedia.com/15-questions-help-define-target-audience/

Easier to set up and add content

Niche blogs require lesser effort to be put in as compared to general blogs. You do not need to brainstorm about a new topic every day. Instead, you have a single topic to write on. This also makes the overall design of your website simpler and more convenient for readers to search through content. Lifestyle blogs require different categories of topics, which makes the blog look cluttered. Adding content in case of niche blogs is also easier. Since your prime focus is on a single topic, it becomes easier for you to cover all facets pertaining to the topic. Add all kinds of information like pros and cons, product reviews and expert opinions, relevant to your blog’s topic, to attract maximum readership.

Reliable Audience

Niche blogs not only take lesser time to set up, they also provide the blogger with a more reliable audience. Because you are providing valuable content about a particular niche to readers, they are more likely to remain loyal to your blog. There are great chances that a person who visits your blog once will refer to your blogs in future also, for any information related to the topic. This is because you understand the needs of your target audience well and accordingly produce content that is relevant. This helps in attracting more traffic to your blog.

Better SEO Ranking

Search engines simply love niche blogs. This is because they are more authentic as compared to lifestyle blogs. Niche blogs also contain more valuable information related to a specific topic. Lifestyle blogs are generic and therefore do not add much value to the life of readers. Internal linking plays a major role in good SEO ranking of niche blogs. Adding internal links in case of lifestyle blogs is more tedious and may not even be appropriate.

Source: http://www.analystconsult.com/why-rankings-dont-signify-performance-in-seo/

Easier to Monetize

The purpose of setting a blog is often to generate money. Making money through blogs could be a tedious process. However, it is easier to convert site traffic into money in case of niche blogs. This is because niche blogs have a well-defined target market which attracts a loyal readership. These blogs use subject-specific keywords and Geo locations which help in getting the desired ROI.

Better Affiliate Marketing

Niche blogs are great for affiliate marketing. They attract a specific segment of the audience. Thus, if you give ads pertaining to products of interest to this target audience, the chances of your blog generating sales are very high. On the contrary, lifestyle blogs attract all kinds of readers. Therefore, it is not necessary that the readers will be interested in the product you are advertising.

Source: http://mobtrack.me/affiliate-marketing/

Responsive Target Audience

Niche blogs provide content of value to their readers. They let you cover mini topics related to a particular subject. Therefore, the traffic generated on your site will consist of people genuinely interested in the subject. In such a scenario, your audience will be highly responsive and will seek answers to various questions pertaining to the subject. This will positively impact the credibility of your blog.

Image source: Pixabay creative commons

Originally published at www.ruhanirabin.com on October 1, 2017.



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Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.