5 Tips to Create a Winning Content Marketing Strategy for Your Startup Featured Image

Why You Need a Content Marketing Strategy to Get More Conversions

You will know the following once your strategy is in place:

  1. Set your goal
  2. Assess your existing content
  3. Establish your objectives
  4. Segment your audience
  5. Create an editorial plan

Content marketing strategy: A quick overview

Content Strategy

How to build your content marketing strategy

1. Set a goal

  • Increase your sales team’s inbound leads
  • Promote your site by attracting links
  • Increasing brand awareness with social media marketing
  • Identify buyer personas and also identify the types of content they love
  • Establish yourself as an industry thought leader

2. Assess your existing content

3. Establish your objectives

S.M.A.R.T.

Objectives and Key Results (OKRs).

Winning Content Marketing Strategy Spreadsheet Template
Winning Content Marketing Strategy Spreadsheet Template (OKR)

C.L.E.A.R.

4. Segment your audience

Demographics

Facebook Business Suite Insights
Facebook Business Suite Insights

Behavior

Level of engagement

5. Create an Editorial Plan or a Content Calendar

Prioritize

Look for relevant topics

Google Trends
Google Trends

Organize your tasks with an editorial calendar

Start developing a killer content marketing strategy

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Ruhani Rabin

Ruhani Rabin

5.6K Followers

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.