Digital advertising is expected to grow to approximately Rs. 19,000 crores in India by 2020, and it’s only going to accelerate the career opportunities in digital marketing. According to a report generated by Hootsuite, there are close to 3.028 billion active social media users in the world. Given the proliferating number of people who are on digital media, and also the amount of time each one of us spends on this medium, organization want to invest time and money on reaching out to their consumers on social media. This, in turn, has increased the demand for skilled digital marketing professionals.

To excel in this fast-growing industry, completing a certified digital marketing course will not only help you grasp the industry terminology but can potentially land you a position in a firm. Here’s the list of the top five skills that you’ll need to have a prosperous career in digital marketing.

Analytics and Data-Driven Metrics

Social Media Expertise

Learn the Basics of Search Engine Optimization (SEO)

Practice Email Marketing

As a digital marketer, you must observe the whole process, from drafting an email to programming it, and interpret the email metrics. This takes a fair level of expertise, and acquiring this skill can get you excellent returns with minimal effort as it can reduce the demand to work strenuously to get more customers. Email marketing has some significant trade-offs when it proceeds to nurture relationships with clients. While social media is a prominent method to target your audience, email forms a personal relationship for brand-consumer interaction. If you want to overcome the gap between an organization and its customers, adding this skill to your resume can assist you to excel in digital marketing.

Learn the Way Mobile Marketing Operates

Interestingly, digital marketing doesn’t require too many prerequisite skills or even prerequisite education qualifications. The biggest requirement for anyone who wants to make a mark in digital marketing is your enthusiasm for this media. Since digital marketing covers various aspects like search engine optimization (SEO), social media marketing, search engine marketing, email marketing, content marketing, etc., depending on the profile of a digital marketer, he/she can spend their time in different activities.

For instance, if you’re a digital marketer working on Facebook marketing for your organization, then you’ll be spending your time running Facebook ad campaigns. Similarly, if you’re working on SEO, you’ll be focused on creating great content which can be shared by others so that your website can rank on top of the relevant keywords. Thus, digital marketing is a dynamic domain with endless opportunities. Grasp the points mentioned above if you want to stand out in this thriving industry and have a successful digital marketing career.

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Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.

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Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.