We know that online competition is increasing every second and to make our product and services a brand is becoming challenging. If somehow we make it, then to retain it is very difficult. But how these big brands make it possible? They all do it by configuring the best marketing practices and its tools. And one of the most prominent tools of today’s online marketing is Web push notifications.
Do you know? You can retain 5% of users and boost your business growth around 30% or more by using push notification.
If you want to understand the use of push notification completely then without wasting your time go through to following Top 5 quick tips to boost your customer retention and engagement. Grab a cup of coffee to enjoy each tip of this piece.
Here you go
Use the easy onboarding experience
Do you know? Providing a smooth onboarding experience to the users can help you significantly to reduce abandonment rates. Users find more difficult when at the beginning of using a website includes too many steps to sign up, too many information fields, complex features/functions, etc. — Hence, they are more likely users are to abandon it.
Always consider that first impression is imperative, and user experience is not at all an exception. Effective onboarding also ensures that users don’t abandon the app immediately after opening it. It has always proved to increase user lifetime value by up to 500%.
Here you go with the following steps that can help you create an intuitive, frictionless website onboarding process.
Always make logins and account creation easy by reducing the steps for a signup, offer multiple registration options, etc.
Don’t show desperation by overloading users with information from the get-go. Instead of it offers feature/functionality education because most of the users get to it.
Furthermore, you can also teach through action to expose gestures/actions needed in the website experience.
Use the push notification in the right way
We can’t deny the fact that push notifications have been shown to increase user retention. Also, there are various statistics, which have shown from 56%-180% improvement. With it, users who have opted into receiving push notifications have tended to exhibit 88% higher engagement than those who aren’t up with it.
Also, the push messaging program serves some very particular and essential functions. For instance, it helps to remind the user that they’ve downloaded your app version successfully, which we believe is very important when you’re in this highly competitive environment and trying hard for valuable real estate on a user’s device.
It can also encourage usage through the help of targeting messages that are based on behavioral data and preferences. For those applications which serve very particular functions and aren’t supposed to drive daily usage, it helps to engage subscribers by giving them a compelling reason to return, for instance, a discount, promotion on a service/product.
The Single Grain’s Guide to Mobile App Advertising also says that, push notifications are very significant and useful in drawing a user’s attention at the right moment to drive them directly to your application to perform a particular action.
Personalization is the key
The personalization of mobile is commendable falls under the most important aspects of a compelling application. It is because personalization has always helped in providing a more unique, relevant experience to the user. The more interactive experience is with a user’s needs and preferences, the more likely they are to continue to use the application consistently.
You should also know that websites are no longer delivering uniform experiences. Whenever & wherever possible, personalize user experience is preferred by using prior known data to showcase and send relevant content and material on the websites. It is because of the more customized content and tailored insights always deliver real value to the user. You can start by including the user’s name on screens and in messaging. It is an easy way to personalize the content, but if you dive deeper to ensure push notifications significance, you will find it is the strongest relevant elements to add to your marketing campaigns because personalization truly thrives.
Using push notifications which are molded according to user interests have a 54% conversion rate, versus 15% from broadcast messages. Nowadays, users are asking for greater personalization. Hence, you must meet their demands by tailoring their interactions with their preferences, location, and individual behaviors.
But the game doesn’t end here, if you implement push notifications improperly, which can lead you to send users irrelevant messaging or notifications that users deem annoying, then the effect will be very opposite.
The problem of retention and user engagement
It is true that to achieve sufficient engagement and user retention is not an easy job. A fact which supports this statement says that user abandonment (Web pages used only once and then abandoned) accounts for 23% of users. Despite it, in recent years a slight improvement in user abandonment has been observed, but nearly a quarter of users still desert the sites almost immediately. Moreover, the report says that, if a site is not opened in 7 days, then there are only 60% chances it will be opened again. Furthermore, the reality is nowadays website developers are facing a big challenge because now the users have a lot of choices to switch.
Also, increasing engagement and retention will lead to more active and loyal visitors.
There are tools like WordPress push notification and Woocommerce Push Notification included in WordPress plugins. You can use them to process the above-mentioned tips.
Offer and Incentive Program
On more tactics to drive engagement and retention is to give users an incentive to use your website. Include mobile-specific rewards, coupons, special promotions, specialized content access, and other offers, which will help you to drive very interesting conversions and encourage engagement.