In the hyper-connected world that we live in, it’s hard to imagine being able to run a strong online presence without the use of social media. This is no longer optional, seeing as how the majority of your audience automatically expects you to be available on all social networks and might get quite disappointed if you fail to live up this. In fact, some online businesses start working through social networks long before they make a website or create an e-store. In this way, their clients can place orders in their inbox and turn social media into their primary business platform.

Unfortunately, not everything is sunshine and roses in the world of social media either. There probably isn’t a single person out there who doesn’t regret or even cringe upon seeing something they’ve uploaded several years (or even a full decade) ago. When it comes to the business world, all of this holds true several times over. You’re constantly under a loophole and the margin of tolerance is not nearly as wide. With that in mind and without further ado, here are five negative effects of social media as well as ways to avoid them.

Nothing dies, ever

Even if you do delete this piece of content shortly after, there’s always a probability that there’s someone out there somewhere with a screenshot. That being said, keep in mind that they could also take things out of context, which is why it is smart to avoid sarcasm on social networks. At the moment you might not be able to resist the urge, yet, keep in mind that sarcasm simply goes over some people’s heads. Moreover, as a business, it’s not your job to make social media content that depends on the interpretation of the audience. Your message needs to be short, simple and as clear as possible so that there’s no room for free interpretation.

Loosely estimating the efficiency

Hopping onto the bandwagon

Debunking hypocrisy

The problem with the above-listed issue lies in the fact that, by association, the entire movement now seems to be compromised. Examples of this go on and on and it’s incredibly important that you avoid getting caught up in this vicious loophole yourself.

Personal brands are under a magnifying glass

Sure, as a small business, your employees may be out of the scope of the public eye due to the fact that the general public might be completely unaware that they’re in your employ. However, when it comes to experts and public figures like your marketing team or PR representative, you need to let them know just how important it is for them to find a middle ground between professional and private.

Another problem that you might encounter here is the fact that trying too hard may have an adverse effect as well. Think about it, people who go into the trouble of looking at your personal profile probably want to know what you’re like as a person. If they wanted to see a company bio, they would go to your website and look at the “about us” section. So, you need to give them a glimpse of your personal life without contradicting your corporate values.

As you can see, the world of social media is full of hazards and it’s incredibly easy for one to walk straight into a trap unless they’re very careful. Fortunately, the first step when it comes to avoiding a trap lies in knowing that there is one, to begin with. Luckily for you, now you know better.

Originally posted here at RuhaniRabin.com

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Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.

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Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.