Are you a start-up owner? If yes, then you must be scratching your head to figure out that one killer strategy to change the game. Are you into social media marketing, looking for path-breaking ideas to make a difference in revenue generation? Well, I think you’re up for grabbing the best start-up marketing strategies of 2019, highlighting the pivotal role of Twitter in this context.

Do you know the total number of monthly active users on Twitter was 326 million? If we are to consider the stat, there’s no wonder your start-up will reach a new height of profitability in the future, even though you are successful in targeting 50% of the monthly users on Twitter. Are you eager to know how? Here’s something for you.

#1. Use Twitter to Generate More Leads and New Contacts

According to the Pew Research Center data, 46% of American Twitter users visit the site at least once every day. This establishes the fact that Twitter has a wide reach and user base. In case you consider sending across messages and posting new business updates on this platform, chances are that a wider audience will eventually recognize the trade.

It goes without saying the entire foundation of business and marketing is based on lead generation, trust, and recognition. Being one of the most effective and easiest platforms in today’s date, you should not doubt Twitter’s potential in generating leads for your business.

#2. Link your Twitter page with your business details

As a startup owner, you will like to ensure maximum visibility for your business. Have you figured out how? Well, a perfect Twitter marketing strategy can help you in this matter. It’s time to set up your funnels and link your Twitter page to every online and offline campaign you may conduct. It will make it easier for the potential clients to follow you up on Twitter, without making an effort to look for you separately. Once you have a strong count of followers on Twitter, it will be easier for you to send across the latest business news to a larger clientele in no time.

Prof. Francis Crawford of, an Australian assignment help portal, says:

“Twitter has always been a blessing in disguise for us. We have linked our website content to the official Twitter account. And the result is amazing. Students remain active on platforms like Twitter and Facebook. As a result, our publications are gradually acquiring the coveted visibility with each passing day.”

Now, this is what a properly funneled Twitter details linked with your products and services does. Whether it’s your business card or virtual newsletters, never overlook the aspect of linking your Twitter account with them.

#3. Consider tweeting on topics that are relevant and creative

Even though Twitter allows its users to talk about things going around us when it comes to start-up campaigns and marketing, relevance matters. You should refrain from tweeting about any random topic and concentrate more on subject matters that are related to your business.

Talk about topics that are strongly linked with the product and service offered by your business. The user must take home something beneficial and profitable from your tweet. Keep it simple yet informative, short yet insightful.

Consider being creative with your tweets. Treat this platform as a micro-blog, and come up with creative one-liners and motivational texts that are relevant and relatable. Remember, being creative with your tweets will kill the monotony of drab business updates. Moreover, you shall stand a better chance to attract more users to read your tweets. This, as a result, shall ensure better conversion rates for your business.

#4. Be consistent with your tweets for maximum exposure

This is yet another crucial strategy one must take note of when it comes to establishing a successful start-up. If you are into Twitter marketing, you must aim to fetch maximum exposure for your business. If your answer is a resounding “Yes”, then remind yourself that consistency is the key to success.

If you cannot commit to being visible and remaining active on Twitter on a regular basis, then building trust among your potential clients might not be possible. Being inconsistent with your tweets will eventually have a negative impact on your business, as the users might lose interest in following your posts.

If your corporate lifestyle and business priorities tend to keep you engaged with an immense workload, consider using Tweet scheduling tools to pre-write a few posts you would like to send across. Apart from that, you can always maintain a notebook. Whenever there’s a time in your hand, consider jotting down a series of tweets you would like to post in the near future. This will help you to maintain a structured format to follow up with the posts from time to time.

#5. Use Twitter to access great content

Are you aware of the fact that Twitter is home to 1.3 billion accounts? It goes without mentioning that this social networking platform is a source of informative and interesting content.

Now, let’s talk about the significance of influencer marketing. Social media influencers are the ones who have established credibility in a particular industry. With expertise and industry knowledge, the influencers come up with blogs, articles and informative journals from time to time.

Budding entrepreneurs can use Twitter as a great source of learning. There are social media influencers who are active on Twitter. Simply find out the ones that belong to your domain of business and start following them right away.

You will be able to access their profile, check new updates and links for informative industry news and blogs. Reading influencer blogs that contain updated industry knowledge on the latest trends will allow you to develop new ideas that will help in business expansion.

Key Takeaways

Before signing off, I would like to list out the key actionable points for my readers. Here’s what it takes to establish a successful Start-up with Twitter being the guiding light:

  • Look for a wider base of target consumers on Twitter through virtual engagements.
  • Consider linking your Twitter account with your business details.
  • Tweet on subject matters that are strongly interconnected with the products and services you provide.
  • Do not overlook the aspect of being consistent with your tweets on social media.
  • Leverage the potential of influencer marketing and use Twitter to read and learn from several industry-oriented blogs.

Every start-up was once a dream that has materialized over time with effort and dedication. Now that you have established a company successfully, utilize the power of social media to help your business achieve new milestones of prosperity.


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Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.

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Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.