4 Social Media Campaign Mistakes You Should Be Aware Of Featured Image

1. Targeting the wrong audience

1. Targeting the wrong audience
1. Targeting the wrong audience

What should you do?

  1. Who will be interested in using my products or services?
  2. Which geographical locations am I targeting?
  • The social media platforms usually preferred by your target audience
  • The process through which your audience makes purchasing decisions
  • The pain points of your target customers

2. Inappropriate content

2. Inappropriate content - Social Media Campaign
2. Inappropriate content - Social Media Campaign

What should you do?

  • It should be easy to read and visually appealing
  • The content should be relevant
  • Make sure it is interesting enough to be shared across different platforms
  • Your content should offer a unique perspective and a memorable brand voice
  • It should be based on what you want your target audience to know about your business.
  • Survey your competitor’s contents and find out what your target audience has already seen.

3. Using the wrong platform

3. Using the wrong platform - Social Media Campaign
3. Using the wrong platform - Social Media Campaign

What should you do?

  • Consider the nature of your business first. Facebook and Instagram are right for B2C companies. LinkedIn is quite right for B2B companies.
  • Take your time to understand the social media platform usually used by your target audience.
  • Do a bit of research on the demographics of your clients. You can narrow down your platform once you know their age, gender, and location.
  • Research your competitors and see what content they are posting and the platforms they are using.
  • Understand your goals to choose the right platform for your social media campaigns. For example, you can use Twitter if you want to enhance your online reputation.

4. Wrong timing

4. Wrong timing
4. Wrong timing

What should you do?

  • You can think logically about when your target audience is most likely to be online and interacting with social media posts. This becomes easier if you already know who your target audience is and their location.
  • Try scheduling your social media posts at specific times of the day or night. Then check the analytics to see when your posts got the maximum interactions with your target audience.
  • Log into your social media platform and see when your clients are most active. Try scheduling your posts during that time to drive more connections.
  • Use some of the best social media scheduling tools to deliver your posts at the right time. Some tools are CoSchedule, Feedly, Tweetdeck, Sked Social, etc.

Wrapping Up,

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Ruhani Rabin

Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.