18 Proven Marketing Tactics to Attract Customers Featured Image

Global ad spend will reach $605 billion in 2020 — a 4.2% increase compared to 2019. It is clear from this statistic alone that businesses are doing all they can to reach out and attract new customers.

It’s not all about pumping money into your ads, though. More money spent on marketing does not guarantee more reach or higher revenue.

Sometimes you need to get creative and find different types of marketing strategies to make your prospective customers convert.

When you give new marketing strategies a chance you can attract engaged customers and followers looking to learn more about your brand.

We’ve compiled a list of 18 winning marketing strategies your business can start using today:

1. Search Engine Marketing

2. Networking Events

When holding networking events, remember to:

  • Focus on helping others before asking them to look at your products or services
  • Keep your elevator pitch short

3. Contest Marketing

The simplest way to approach this is to give away some sort of digital product, such as a free course for example. Just make sure whatever you give relates to your products or services in some way.

4. Referral Programs

There are several existing referral program software solutions, but you can set one up manually as well.

5. Growth Hacking

One way to do this is to test multiple marketing tactics at the same time, which will provide you with lots of data. You can then use that data to draw conclusions and devise plans for the future.

6. Storytelling

There’s no need to produce a movie or write a novel here. A good story can be as short as a few sentences.

7. Viral Marketing

If you can somehow create a viral piece of content, it can prove to be the golden ticket in this day and age.

8. Word-of-Mouth

Reviews on your website can also be a great way of generating positive word-of-mouth. They provide proof of the quality of your products or services, thereby converting more customers.

9. Paid Media Advertising

Set measurable and specific goals for the performance of each ad before you jump in. Don’t keep sinking your money into strategies that do not work.

10. Internet Marketing

You’ll need to focus on a specific internet marketing tactic to grow your business. Think about what types of posts you want to share on social media for instance, or what topics you can cover on your blog.

11. Point-of-Purchase (POP)

This is a simple tactic that can drive larger transactions on each purchase.

12. Earned Media

The only way to make this a consistent marketing tactic is to offer high-quality products or services people will recognize.

13. Co-Branding

You could use affinity marketing or co-branding to partner up with a business that has a common interest and audience to yours. Pooling your audiences can lead to increased sales.

14. Direct Selling

Otherwise, you might not be able to generate the level of energy and excitement necessary to make your product or service interesting to the customers.

15. Cause Marketing

You will need a clear link between the cause and your business if you want to be successful at this type of marketing. Getting personally engaged in the cause will help you stay honest as well.

16. B2B

The key to this type of marketing is identifying the decision-makers within a company and nurturing your relationships with them.

17. B2C

Knowing your customers inside and out is the crucial component of B2C marketing.

18. Employee Marketing

It is also important to build strong relationships with your employees and make them interested in the success of the company. Your workforce can be a huge asset in promoting your brand.


Once you’re familiar with what’s out there you can begin to narrow down the types of marketing tactics that would work best for your business.

Originally posted at RuhaniRabin.com
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Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.

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Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.