IBM Shopping App

IBM decided to improve the in-store experience of its customers by creating an image-recognition app. With this AR tool, consumers can learn more about the product while shopping by simply taking a photo of the shelf. This sort of AR tool allows users to explore product-related information such as ingredients, the number of proteins, prices, shelf dates, etc.

LCST: Lacoste AR Retail Campaign

Engine Creative designed an innovative AR solution for the LCST SS14 retail campaign. Touted as street style with added bite, LCST is the urban-savvy younger brother of Lacoste. As a brand LCST is all about ‘bringing the color’, a vision statement which demands a vibrant and innovative communications campaign to match.

Next for Nigeria

Although it seems hard to believe, the Nigerian presidential candidate Muhammadu Buhari actually used an AR strategy to reach out to the country’s youth.

Thomas Cook: Try Before You Fly

Thomas Cook is the UK-based travel agency that utilizes modern technology to enhance the experience of their customers.

The Walking Dead Scary Shelter: Zombies Attack

The team behind the Walking Dead series used a tram station in Vienna as the venue for their AR trick. They promoted the fifth season of the TV show by superimposing a video layer over the station’s glass wall.

IKEA AR Catalog

The 2014 IKEA catalog gives users the opportunity to place virtual furniture in their homes with the help of AR. The only thing you need to do is to scan the selected page from the catalog using the IKEA application.

Volvo Test Drive

Volvo created an AR experience in a YouTube masthead unit, allowing users to play the Augmented Reality Driving Game with their phones, from within the banner.

Converse: The Sampler iPhone App

The converse is yet another giant that exploited the benefits of AR to provide users with a sensational shopping experience. The Sampler app enables consumers to try on Converse classics and other collections virtually.

Absolut Vodka AR App

Successful brands don’t just sell items but also educate consumers. Absolut Vodka made a big leap forward in that respect by creating an AR app that explains the history of the brand.

The North Face

The North Face mixed AR with the real-world effects to promote the new line of winter coats. Sales reps invited visitors to try on winter jackets and that’s when the magic starts happening.

The Dutch Lady’s Flying Farm

The Dutch Lady’s Flying Farm app is an AR mobile-based application designed to support this milk brand during the 2015 summer campaign. Their goal was to inspire kids to interact and engage with the brand.

American Apparel Color-Changing App

American Apparel offers a wide range of colorful products, but it’s not so easy to choose the one that suits you best. That’s why the company designed this AR app to enable color-changing tryouts.

Conclusion

Augmented Reality can add new layers of information to the local environment and make our world data-rich, entertaining, and educational.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store