Ruhani Rabin

Google crawl rate is the term denoting the number of requests per second a scanning bot sends to your website. These bots are also called “spiders” or “spiderbots.” They systematically roam the World Wide Web and browse site pages, looking for new things to index. Website owners cannot control this process. It is not possible to change crawls frequency. However, a smart strategy of publishing new content will help you to influence crawlers’ behavior.

Crawling is very significant for SEO. If bots don’t crawl effectively, many pages just won’t be indexed. Technically, crawling is the process when search engines follow some links for accessing new link. It is an easy way to get your new page noticed by bots and index them quickly, get your site link on popular sites by guest posting and leaving comments.

Google uses difficult algorithms that define the ultimate speed of scanning for every website. Website owners aim to process the biggest amount of pages at once without an extra load on a website. As usual, there are numerous things you can do to help search bots — pinging, sitemap submission, robots.txt file usage, improving site navigation. However, their efficiency depends on peculiarities of a particular web resource. It is necessary to use those measures in complex, not as a separate one-time improvement.

Both users and search bots get smarter. The primer look for the relevant information, the latter try to be more human-like with their requirements. If a question “How to make Google index my site faster?” has crossed your mind at least once, time for learning some simple and useful tricks.

#1. Update Content Regularly

Update Content Regularly
Update Content Regularly
Update Content Regularly
Update Content Regularly

Content updates help to keep the information on your website relevant, meeting the requirements and expectations of users, who land on your web platform looking for something. In this case, people are more likely to find and share your site.

Meanwhile, scanning bots will add it on their list of trustworthy sources. The more frequently you update the content, the more frequently crawlers notice your site. Content updates are recommended three times a week. The easiest way to do it is to start a blog or add audio and video materials. This is simpler and more efficient than constantly adding new pages.

#2. Use Web Hosting with Good Uptime

#3. Avoid Duplicate Content

Misunderstanding will not be the only negative thing. Search engines will lower site ranking or even ban your website. Make sure no links return identical content. There are numerous free content duplication resources for conducting this check.

#4. Optimize Page Load Time

#5. Establish Sitemap

For example:

Establish Sitemap
Establish Sitemap
Establish Sitemap
Establish Sitemap

By submitting an XML sitemap, you introduce a website to Google’s scanning bots. They will do you a friendly favor with frequent crawls. Just remember that sitemap submission is a friendly invitation to crawl, not a request. Prepare everything and be ready for a visit, but also keep in mind that Google can ignore it. Many websites allow creating this file via CMS; WordPress provides numerous plugins. As a last resort, users can create a file manually by listing all the existing links.

#6. Obtain More Backlinks

#7. Add Meta and Title Tags

Add Meta and Title Tags
Add Meta and Title Tags
Add Meta and Title Tags
Add Meta and Title Tags

Meta tags and title tags are the first things search engines crawl when they land on your website. Prepare unique tags for different pages. Never use the duplicate ones. If crawlers notice pages with identical tags, they are likely to skip one of them. Don’t stuff titles with keywords — one per page will be enough. Remember to synchronize updates: if you change some keywords in the content, change them in titles as well. Meta tags are used for structuring the data about pages. They are capable of identifying a web page author, address, frequency of updates. They participate in creating titles for hypertext documents and influence how a page is displayed among the results.

#8. Optimize Images

Optimize Images
Optimize Images
Optimize Images
Optimize Images

Bots don’t read images directly. To improve the Googlebot crawl rate, website owners need to explain, what exactly spiderbots are looking at. For this, use alt tags — short word descriptions search engines will be able to index. Only optimized images are featured among search results and are able to bring you an extra amount of traffic. The same thing is relevant for videos: it is necessary to add textualized descriptions.

#9. Use Ping Services

#10. Website Monitoring Tools

Final Thoughts

Images are from Unplash.

Originally posted at RuhaniRabin.com
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Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.