10 Things Every Content Marketing Expert Should Know Featured Image

The main reason why content marketing is so popular is due to the fact that it costs about 62 percent less than traditional marketing, while, at the same time, yielding 3 times as many leads. In other words, you pay less and get more. However, in order for this to be true, you need to handle this the right way around. Here are the top 10 things every content marketing expert needs to know.

1. Understand your audience

2. Original written content

3. Research your competitors

4. Hot vs. evergreen topics

5. Increase the number of formats

6. Specialization gives you authority

7. Quantity matters

8. The human audience is not your only concern

9. Monitor your progress

10. Your own routine matters

In conclusion

Originally posted at RuhaniRabin.com
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Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.

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Ruhani Rabin

Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.