Content Quality

This exactly not a typical metrics for measuring the traffic generation, but always remember that you need to check the quality of the content before it is posted or promoted in any platform. Along with the spelling and grammar check of the write up with proper ‘editing and proofreading’ services; you also need to check the content in proper ‘plagiarism checker’ tool. Make sure that every single text in the same is original.


Daniel Kubrick from ‘’ says that ‘without keeping a track of your marketing efforts, you can never figure out what else you need to do’. Thus, to figure out more about the next step, demographics are the best option in content marketing metrics. When you choose the target audience for your product or service, you know who your potential customers are.

Bounce Rate

This is a negative thing that marketers need to face. Maria Christine from ‘ mentioned that ‘if you see that you have an increased bounce rate on your website; you need to change your content’. Therefore, this is indeed a very important thing to measure. A bounce rate means the percentage of visitors who come to your website but leave immediately without doing anything at all. These can be your target customers but have no contribution to your business growth or sales.

Unique Visitors

You need to know how your website is gaining valuable traffics. Therefore, it is very much important for you to measure who are the visitors to your website. If you see that there are unique visitors who are not your target audience, you have to find out why they are visiting your website. You can then well understand how your contents are bringing new customers to your website and how your old customers are happy.

Pageviews Per Visitor

This is a metric by which a marketer can measure the total number of pages viewed by the visitor. This can help them to understand which page has more visitors. If you see that your service page has more visitors, then you will get to know that your services are attracting customers.

The rate of returning visitors

This is a very useful metrics which is a must in your list. With the rate of returning visitors of (RVR), you will get to know the number of the repeated customer on your website. This RVR metrics has the ability to reveal how effective your content marketing strategies are.

Session Duration

This is well defined by the name. This metrics in content marketing helps you to know to understand and figure out the time that customers are spending on the particular page. This metrics can give you the best insight about what your customers are interested on. You can also get an idea of how they understand the content and whether getting compelled with it.

Social Following Growth

When you are in content marketing, you cannot avoid social media at all. These are influential tools and can bring a lot of traffic to your website. Social Media is the best place to promote business and increase sales. Most of your target audience are there and thus you also have to be very much active with your content marketing in social media.

Leads Generated

This can be regarded as the key metric of content marketing. Generating leads is an indispensable part of content marketing. Lead generated is a metric that is used to measure the leads or the audience visiting your website from different parts of the world from your content directly. It can come up from blogs, emails, articles, social bookmarking or anything.



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Ruhani Rabin

Ruhani Rabin


Ruhani Rabin being a tech and product evangelist for almost 20 years. He was VP, CPO for various digital companies. Plays with Drones in his free time.